Our Founding Story

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Phoenix Marketing International was founded in 1999 by Dr. Allen DeCotiis and Martha Rea. Their combined experience in the market research industry along with a passion to create a Company that focused on results for its clients in a changing market place, led to the formation of Phoenix.   The underlying strategy of Phoenix was that the Company would utilize the strengths of senior market researchers to build products and services that delivered superior value to clients by developing unique shared data, developing proprietary analytic techniques and managing large custom projects on behalf of clients. Phoenix has a three-pronged approach of conducting syndicated, modeling and custom research.

But the true story of Phoenix’s exceptional creativity, entrepreneurialism and culture can be found in our team approach.  In 2002, Dr. Sanford Schwartz joined the Company to expand Phoenix’s entry into additional vertical markets and to create new business opportunities.   Expert professional market researchers in the Financial Services, Healthcare, Travel and Entertainment, Automotive, Restaurants, and Media and Technology industries joined the Phoenix team making use of the proprietary methods and databases and introducing new product ideas.  More than anything, these individuals are entrepreneurially-driven with a total commitment to their clients. And, they ensure that research leads to practical financially-based answers to marketing challenges.

Phoenix has grown into one of the top International market research firms with distinct syndicated offerings and custom research capabilities. This growth has occurred organically and through strategic acquisitions. Today we have expertise in multiple industries as well as research and marketing disciplines.   The combination of syndicated, modeling and custom research in the areas of product innovation, customer experience, and communications/brand analytics has made Phoenix Marketing International a unique and important partner in the marketing research industry.

As a client of Phoenix Marketing International you will experience a level of attention and expertise unparalleled in the Industry.  Your information challenges become our challenges and we are committed to working with you on the best, most advanced, cost effective solutions.  Please do not hesitate to contact us to discuss any information needs you may have.