Our Leadership

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Executive Leadership Team

Allen R. DeCotiis, Ph.D. // Chairman and Chief Executive Officer

Allen DeCotiis has over 25 years of experience in market research, business development/management and mergers...

Allen DeCotiis has over 25 years of experience in market research, business development/management and mergers and acquisitions. He has extensive experience in product and market development in over 30 countries across many industries including financial services, telecommunications, packaged goods, media and technology and travel. Dr. Decotiis was the former President at NFO Worldwide, a $450mm public company and one of the largest market research companies in the world. Prior to NFO, Dr. DeCotiis was Chairman and Chief Executive Officer for PSI Global, the largest syndicated and consumer research company in the world dedicated solely to the financial services industry. Dr. DeCotiis attained his Ph.D. from Emory University and received a Fellowship to study research and statistics at University of Michigan.

Martha Rea // President

Martha has nearly 30 years’ experience in market research and analysis. She has worked for...

Martha has nearly 30 years’ experience in market research and analysis. She has worked for many of the Fortune 500 companies in the U.S., Latin America and Europe to develop markets, products and services, and is expert in market measurement and analysis. Martha is actively involved in the leading edge development and application of advanced market research methods. Martha’s advanced analytical capabilities and applied research experience include innovative consumer research, new product development, concept screening/testing, copy testing, message testing, nomenclature development, brand health modeling, segmentation, market structure analysis, market mix models, conjoint (discrete choice, adaptive, menu based virtual design), max-diff, TURF, prediction markets, game theory, and attitude and usage tracking.

Prior to founding Phoenix in 1999, Martha was Executive Vice President, PSI Global (1995-1999), As EVP at PSI Global, Martha managed the U.S. syndicated and custom research practice In addition to managing the overall U.S. research business and in cooperation with existing clients, Martha established the Smart Card Forum, an association to lay the groundwork for the future of technology enabled payments. Martha served as the associations’ Executive Director for three years, continued as a board member, and was a contributing author to the book Smart Cards.

Martha has a BS in Political Science from The University of South Florida (USF), and started her market research career in 1984 at PSI coming from the Public Policy Master’s program at USF.

Sanford M. Schwartz, Ph.D., LMSW // Managing Director, Business Development

Sanford Schwartz has worked in the marketing research industry his entire career functioning in a...

Sanford Schwartz has worked in the marketing research industry his entire career functioning in a variety of managerial and executive capacities. Sanford’s primary areas of expertise are in working with companies that are on the verge of accelerated growth, starting new ventures, new product development and mergers and acquisitions. Prior to joining Phoenix, Sanford held senior level positions at Westat, Elrick and Lavidge, Quick Test Opinion Centers, Market Facts and Harris Interactive. Sanford is also the founder and Board Chair of CitySquash a not-for-profit organization that is headquartered in the Bronx, NY and works with children from economically challenged households. Sanford has a Ph.D. in Sociology from Catholic University and a MSW from Fordham University.

Scott A. Spry, MBA // Chief Operating Officer

Scott brings over 30 years experience in business strategy development, sales management, data-driven marketing, market...

Scott brings over 30 years experience in business strategy development, sales management, data-driven marketing, market planning, marketing communications, market research, organizational design and the business application of new technologies. Prior to co-founding Cambridge Brand Analytics, which was acquired by Phoenix in 2004, his experience includes COO of Yankelovich Partners, a major research firm; Co-founder and President of AIM Marketing, a database marketing company; Director of Sales & Marketing for a company owning broadcast outlets, newspapers and providing database and direct marketing services to Fortune 500 companies; and several other sales, marketing and general management positions within a major business services company. Scott has an MBA from the University of Detroit, and a B.S. in Business with a concentration in Information Systems from the University of Michigan.

Steve Wolf // Chief Client and Marketing Officer

Steve Wolf is an inspirational business builder and leader known for creating, nurturing, and retaining exceptionally...

Steve Wolf is an inspirational business builder and leader known for creating, nurturing, and retaining exceptionally talented and powerful teams within the marketing research and consulting space, who inspire, inform, and guide disruptive decision-making for some of the world’s most successful brands.
His teams have embedded contextual insight within organizations across every major industry in nearly 70 countries.  Market Meaning, Segmentation, Portfolio Planning, Innovation, Activation Strategy, Concept/Product/Communications Development, (Re)Positioning, Brand Equity/Character/Behavior, Customer Equity, Shopper Insights Path to Purchase, and Website Design/Usability are some examples, often utilizing creative, sophisticated, integrated study designs.

In addition to establishing and implementing the vision, strategy, and leadership for a couple of the world’s largest research firms, both within the US and across the world, he has turned several under-performing businesses into prosperous operations.  Mr. Wolf has also overseen the acquisition, development, and launch of multiple, successful, global, thought-leading qualitative research “solutions” and intellectual property.

Steve has spoken and conducted workshops at global conferences, and has been quoted in industry publications.

Elizabeth L. Trachte, MA // EVP // Financial Operations

Elizabeth has over 20 years of financial management experience. Prior to working as a financial...

Elizabeth has over 20 years of financial management experience. Prior to working as a financial consultant for small businesses, Elizabeth worked in the Treasury and Forecasting departments of Orange and Rockland Utilities, and the Market Analysis and Forecasting department of AT&T. She graduated from the University of Wisconsin- Eau Claire with a dual major in Mathematics and Economics and obtained her Masters in Economics from the State University of New York at Albany. Elizabeth is responsible for all aspects of Financial Management at Phoenix.

Heather Still // Director of Human Resources and Chief Privacy Officer

Heather brings to Phoenix over 10 years of Human Resources experience, having previously worked in...

Heather brings to Phoenix over 10 years of Human Resources experience, having previously worked in industries such as energy, publishing, and the food and beverage industry. Heather has an extensive Human Resources background, which includes the functional areas of employment, compensation and benefits administration, employee relations and labor relations. Heather is a graduate of St. Bonaventure University, where she received a Bachelor of Science Degree in Business Administration. She is responsible for the Human Resources and Privacy functions at Phoenix including Payroll, Benefits, Employment and Employee Relations.

Business Unit Managers

Bill McCracken // Chief Executive Officer // Phoenix Synergistics

Bill McCracken is President of Phoenix Synergistics, the leading provider of syndicated consumer and small...

Bill McCracken is President of Phoenix Synergistics, the leading provider of syndicated consumer and small business marketing research intelligence for the financial services industry.  In this capacity, he has guided Phoenix Synergistics since 1999, specifically in client relations & business development, and strategic direction.

Under Mr. McCracken’s guidance, Phoenix Synergistics continues to be the premier provider of syndicated research for the financial services industry.  Each year, the company sells research to most of the top 30 banks in the country, the top ten card issuers, and top credit unions.

Mr. McCracken has had extensive experience in the financial services industry having served in a variety of functions.  Prior to this position, Bill most recently served as Chief Financial Officer of Reliance Trust Company, one of the country’s largest independent trust companies.  Mr. McCracken’s early career was spent at Wachovia Bank & Trust, First Atlanta National Bank and Fulton Federal Savings and Loan.

Mr. McCracken graduated with a B.S. in Marketing from Pennsylvania State University and received an M.B.A. in Finance from Georgia State University.  He is also a Certified Public Accountant.  Mr. McCracken is a member of the Georgia Society of CPA’s and the American Institute of CPA’s.  He is on the Board of Advisors for the Survey of Consumer Payments of the Federal Reserve Bank of Boston. He is a frequent speaker at financial services conferences, both in the US and internationally.  Mr. McCracken was born in Lima, Peru.

Mr. McCracken lives in Duluth, GA with his wife and two sons.

Genie Driskill // COO & Director of Research // Phoenix Synergistics

Ms. Driskill has over 35 years of experience in research in the financial services industry. ...

Ms. Driskill has over 35 years of experience in research in the financial services industry.  As Director of Research at Phoenix Synergistics, she manages its syndicated product line as well as custom research projects. She is responsible for all stages of a project including: topic selection and definition, development of proposal and marketing materials, questionnaire development, survey analysis,market and competitive intelligence,industry executive interviews, and strategic insights. Previously, Ms. Driskill was a senior research associate at Payment Systems Inc. (PSI). A graduate of Memphis State University, she holds an M.L.S. from Vanderbilt University.

Leslie Martin // Managing Director // Phoenix Sterling

Leslie Martin has more than 25 years of research experience and is the Managing Director...

Leslie Martin has more than 25 years of research experience and is the Managing Director for Phoenix Sterling. She has worked with clients in a variety of industries to design, implement and apply research, with an emphasis on customer satisfaction, loyalty and performance improvement. Leslie works with clients to design solutions that are customized to their unique needs, while drawing on best practices from within and outside their industry. Prior to joining Phoenix Sterling, she was Research Director for PSI Global, a subsidiary of National Family Opinion (NFO), later acquired by TNS. At PSI Global, she directed all activities of a nationally syndicated research program devoted to studying the financial attitudes, behaviors and preferences of U.S. consumers. She also managed proprietary consulting engagements in the area of retail financial services. Leslie is a focus group moderator, has been a guest speaker at numerous industry and client conferences and holds the Professional Researcher Certification (PRC) from the Marketing Research Association. Leslie has a Bachelor of Science Degree in Business Administration from the University of Central Florida and a Master’s Degree in Business Administration from the University of South Florida, where she also taught business statistics.

Brian Maraone, MBA // President Automotive

Brian is an automotive enthusiast and a seasoned marketing research professional with over a decade...

Brian is an automotive enthusiast and a seasoned marketing research professional with over a decade of experience. He currently manages the Automotive Practice at Phoenix, but possesses both client-side and supplier-side experience, which gives him a great understanding of the perspectives and needs of both sides of the business. As a result, Brian develops and maintains strong relationships with his clients because he can effectively relate to them. Prior to joining Phoenix is 2009, Brian worked for Chrysler as a manager of future product research and conducted research both domestically and internationally. Before that Brian worked for other large, well-known marketing research firms including Synovate and J.D. Power and Associates. Brian has a Master of Business Administration (MBA) degree from Michigan State University.

Contact Brian to see how he can help create a custom solution for your business.

Steve Wakefield // President // Healthcare Domestic

Steve is a senior research executive with 14 years of market research experience and 11...

Steve is a senior research executive with 14 years of market research experience and 11 years in the healthcare industry. He manages the group also but is very involved in research projects, particularly regarding methodologies and advanced analytics.

Steve was formerly employed as a market researcher at IntelliQuest (now Millward-Brown) and as a marketing analyst at USAA and NCR. He holds a B.S. in Natural Sciences and Mathematics from Washington and Lee University and an M.S. in Healthcare Research/Statistics from Texas State University.

Contact Steve to see how he can help create a custom solution for your business.

Peter McManus // Managing Director // Healthcare

Peter McManus has over thirty years experience in pharmaceutical marketing research, strategic planning and new...

Peter McManus has over thirty years experience in pharmaceutical marketing research, strategic planning and new product development.  Prior to being acquired by Phoenix Marketing International, Mr. McManus was a partner in JZM responsible for the development of all strategic functions for the company’s health care operations. During his tenure at JZM, Mr. McManus has directed over 1,000 studies encompassing all phases of marketing research.  Prior to joining JZM in 1989, Mr. McManus was founder of a strategic health care consulting firm specializing in marketing issues for pharmaceutical companies and managed health care. Mr. McManus’ background includes over ten years experience with pharmaceutical manufacturers in both domestic and international research.

Mr. McManus holds a B.S. in Marketing from NortheasternUniversity, with related courses in international marketing. He is a member of AMA and PMRG.

Contact Peter to see how he can help create a custom solution for your business.

Jaime Hodges // Executive Vice President // Healthcare

Over the past 18 years, Jaime has built her reputation as a premier market researcher...

Over the past 18 years, Jaime has built her reputation as a premier market researcher through high quality results and working closely with CMI and Marketing clients to help inform and grow their businesses.

As the leader our healthcare ad and brand tracking business, Jaime is consistently viewed as an extension of our clients’ internal teams, actively participating in brand planning sessions, workshops and other strategic initiatives surrounding brands and communications.

Jaime started her career as a consultant to IBM, supporting global market research initiatives in support of what became their e-business campaign.  She has also held positions at GfK, Innovex and Millward Brown and holds a B.S. in Marketing with graduate course work completed in Market Research and Statistics.

Contact Jaime to find out more about Phoenix’s unique approach to ad and brand tracking research.

Andrew Scott // Managing Director Healthcare International

Andrew has 30 years of experience in healthcare market research. A large part of this...

Andrew has 30 years of experience in healthcare market research. A large part of this time was spent with NOP Healthcare (now GfK) which he left in 2004 as Deputy Managing Director. He then joined Ziment as Managing Director, Europe where he successfully built the international business. Following Ziment becoming part of Kantar Health, Andrew sought a new challenge with Phoenix Healthcare where he could focus his passion for research on helping clients meet their business issues.

With 30 years experience, Andrew inevitably knows a lot about healthcare market research, including qualitative and quantitative projects across an extremely wide range of markets and therapy areas. Yet he is still constantly looking for ways to improve how research is conducted, to increase his expertise with innovative techniques and to provide greater insights and value out of every project.

Andrew has an MA in Geography from Oxford University and started his professional life as an urban economist before making the switch to healthcare market research.

Contact Andrew to see how he can help create a custom solution for your business.

Edye Twer // Co-President // Converged Technology & Media

Edye Twer, with nearly thirty years of supplier-side experience, co-heads Phoenix’s cutting-edge Converged Technology &...

Edye Twer, with nearly thirty years of supplier-side experience, co-heads Phoenix’s cutting-edge Converged Technology & Media Practice, developing the company’s media efforts, including but not limited to clients in the broadcast, cable and radio network arenas. Edye is adept at developing and implementing a variety of research designs, including awareness and usage, program and promotional testing, talent and concept studies, tracking, and both behavioral and attitudinal segmentations.
She heads the Practice’s Pilot Testing research, completed for media companies prior to the new program announcements, with the results of these tests assisting network executives in selecting programs for air. Before joining Phoenix, as the senior executive in charge of the Media and Entertainment work for one of the country’s largest global market research firms, Edye led a sales and management team responsible for
the sale, design, and execution of custom continuous tracking, ad-hoc
quantitative projects and syndicated research.

Edye received a degree from the University of Pennsylvania, where she majored in Behavioral Communications from the Annenberg School. Edye has been active in both the Audience Research Foundation (ARF), as well as CTAM (Cable Television Marketing Association).

Outside of work, Edye is an animal enthusiast. She and her husband are currently “parents” to three cats, all of whom were rescued. Edye is also a devoted Phillies fan, and can be found at most games cheering them on.

Contact Edye to see how she can help create a custom solution for your business.

John Schiela, MBA // Co-President Converged Technology & Media

John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market...

John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market tracking programs, to new product development, to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI generating information strategies, target marketing and segmentation solutions.

Prior to joining Phoenix, John served as an Executive Vice President for the IT, Telecom, and Media Practice for one of the global leaders in market research and was responsible for developing a portfolio of syndicated services while also directing large custom research initiatives. John was a founding member of AT&T’s Universal Card Team, the most successful new credit card launch in the US.

John has a MBA from Seton Hall University where he majored in Quantitative Analysis and Marketing. When not at work, John spends time with his wife and three children, enjoying the outdoors of Pennsylvania and volunteering as a youth leader at his church

Contact John to see how he can help create a custom solution for your business.

Neal Chambliss, MS // President // Custom Research & Insights // Financial Services

Neal has over 25 years’ of experience in business and project management and is responsible...

Neal has over 25 years’ of experience in business and project management and is responsible for the Custom Research & Insights practice at Phoenix Marketing International. Neal has extensive experience in market research, business strategy development, customer loyalty/satisfaction measurement, product development, market segmentation, customer retention/acquisition, and market modeling. He has managed a number of large studies for institutions providing wealth management to HNW clients and has worked with clients developing new payments and financial accounts.

Prior to joining Phoenix, Neal was a Managing Director at Furash & Company (now Capital Performance Group), a Washington DC-based management consulting firm, and was Senior Vice President of PSI Global, where he was in charge of the firm’s research and consulting efforts.
Neal is the past Chairperson and Steering Committee Member for NACHA’s Bill Payment Council (’94-’95), served on the BAI Banking School Faculty (’95 & ’97), and has spoken at numerous banking industry conferences over the years.
Neal has an MS in Marketing Communications from Florida State University.

Contact Neal to see how he can help create a custom solution for your business.

Lane H. Mann, MA & MBA // President // mXP

Lane has over 24 years experience as a client, supplier, and manager of corporate research...

Lane has over 24 years experience as a client, supplier, and manager of corporate research functions. Prior to joining Phoenix, Lane was Vice President of Research Services at Fidelity Investments, responsible for providing guidance on how to differentiate Fidelity with online technology. Prior to that, Lane was Vice President of Client and Global Markets Research at JPMorgan, coordinating studies in Europe, South America, and the UK. Lane also served as Vice President of Analytic Consulting Services at the Wirthlin Group, managing the analysis of complex qualitative and quantitative studies. Lane holds an MBA from Rutgers University, a Masters degree from Georgetown University, and a B.A. from the University of Massachusetts.

Contact Lane to see how he can help create a custom solution for your business.

David M. Thompson // Managing Director Affluent Practice // Financial Services

David Thompson brings over 25 years of market research and consulting expertise in financial services...

David Thompson brings over 25 years of market research and consulting expertise in financial services to Phoenix Marketing. Specializing in wealth management, David has a unique understanding of the trends affecting the affluent and high net worth investor markets today such as advisor relationships, segments and trends; lifestyles and attitudes; strength of customer relationships;confidence in markets and personal finances; differences in attitudes and behaviors by market segment; and online behaviors.

David has been instrumental in working with companies to create qualitative studies especially geared towards new product development in the wealth management space. He has led quantitative research studies including market segmentation, brand awareness, communication strategy, product development (choice modeling, demand estimation), loyalty and satisfaction, channel strategy, and consumer needs identification.

As a Vice President at NFO WorldGroup and as senior consultant at Spectrem Group, David directed custom and syndicated research in the wealth management sector. One of his main responsibilities was the Affluent Market Research Program, a leading syndicated research program for the affluent consumer market.  David has held various senior positions in the field including directing the affluent strategic research for CIGNA Financial Advisors. David holds a graduate business degree from the University of Hartford and is a frequent speaker on wealth management subjects.

Contact David to see how he can help create a custom solution for your business.

Anne-Marie Duffy // President Communications & Brand Analytics

Anne-Marie Duffy has over 25 years experience in advertising, research, media planning, and brand management....

Anne-Marie Duffy has over 25 years experience in advertising, research, media planning, and brand management. Her work at Phoenix includes consulting, qualitative and quantitative projects for financial, restaurants, credit card, and insurance clients. Prior to co-founding the Communications & Brand Analytics Practice, which was acquired by Phoenix, Anne-Marie managed her own consulting firm and completed projects in agency search, media planning and evaluation, strategic marketing consultation, and quantitative and qualitative research. Before launching her business, Anne-Marie spent over a decade at Liberty Mutual Group managing national advertising, corporate identity programs, communications research, and media planning and buying. Prior to her work in insurance, Anne-Marie was the Retail Marketing Manager at Bank of New England in Boston. Anne-Marie graduated from Smith College with a B.A. in Economics, cum laude.

Contact Anne-Marie to see how she can help create a custom solution for your business.

Jen Lessard // Executive Vice President Restaurants

Jen has over 25 years of experience in market research, consulting and brand/ad strategy working...

Jen has over 25 years of experience in market research, consulting and brand/ad strategy working on both the client and supplier sides of the business. At Phoenix, Jen designs and manages all aspects of custom qualitative and quantitative projects ranging from stand-alone communications and product concept testing, to longitudinal brand tracking, customer satisfaction and advertising performance studies. Her research experience crosses numerous verticals including Personal and Commercial P&C Insurance, QSR/Casual Restaurants, Healthcare/Health Insurance, Financial Services and CPG. Before coming to Phoenix Marketing, Jen’s background included senior positions at such companies as Abt Associates, Ziff-Davis Publishing, AT&T, Boston Research Group, and Pathfinder Research. Jen holds a Bachelor of Science degree from Plymouth State University, is a RIVA-trained focus group moderator, and a trained CPS (Creative Problem Solving) facilitator.

Contact Jen to see how she can help create a custom solution for your business.

John Antonello // Managing Director // Travel & Leisure // Consumer Goods

John is Managing Director of The Travel & Leisure Group of Phoenix Marketing International....

With over 25 years of experience in custom marketing research, John has conducted research to support many business decisions including new product development, brand and positioning strategies, customer satisfaction, and strategic planning.

Having worked with most of the leading travel companies, John leads one of the most experienced travel research firms ever assembled. This team includes senior level executives, knowledgeable both in research and travel, who provide a high-level of analytical insight and client consultation.

The Consumer Goods team John leads has extensive experience with both global and multicultural research, and uses cutting edge approaches to conduct concept testing, ad testing, attitude & usage studies, brand health tracking, and sales forecasting. John and the team have worked with numerous Fortune 100 clients in Consumer Packaged Goods, Personal Care, OTC Healthcare, Retail, and a mix of other industries.

Prior to joining Phoenix Marketing International, John was President of Plog Research, an independent research firm focused on Travel, Leisure, and Entertainment research, that was later acquired by NFO. Before Plog, John was Research and Development Director for Reed-Elsevier, a major media and publishing company. John graduated Magna cum Laude with a BS in Business from Montclair State University.

Contact John to see how he can help create a custom solution for your business.