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OVERALL LUXURY INDUSTRY HIGHLIGHTS
Mercedes continues to dominate the luxury car category again in March. Also reappearing (for the 4th time) is an Infiniti QX60 ad, which makes a strong impact on consumers’ emotions. Both top performers contain themes that resonate well with luxury consumers (performance, safety and innovation). Each top performer has a strong, engaging storyline that captures the viewer’s attention. Mercedes’ Super Bowl ad capitalizes on a fun/playful storyline that highlights a performance theme to introduce the AMG GT supercar. Infiniti continues to achieve success by showcasing a unique and meaningful safety technology and how it can save lives.