OCTOBER AUTO INSIGHTS
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OVERALL INDUSTRY HIGHLIGHTS
Innovation continues its reign, but with distinct focuses: Features/Convenience in the Non-Luxury category and Diesel Fuel in the Luxury category. Honda takes the top Non-Luxury spot with an ad stressing the convenience of a built-in vacuum born from understanding “life in a minivan.” Audi effectively uses a movie-like execution to deliver the message about the alternative fuel innovation of its TDI clean diesel.
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