SUMMARY: During August, Chevrolet edged out Ford to lead overall online discussions, coinciding with recent new product launches / refreshes; though both brands generate notably more conversations than the remaining top brands. Discussions of Quality and Fuel Efficiency were strongest among the Ford brand. Nissan, not typically renowned for innovation, had the greatest mentions of Innovation. Not surprising given its “Ultimate Driving Machine” heritage, BMW was tied for the lead in Performance dialog. Interestingly, Ford had an equal percent of its online conversations that referenced Performance.