Archive For "Automotive"

Proprietary Consumer Research Predicts The Impact of Automotive Advertisements On Brand Consideration and Sales

Phoenix Marketing International (PMI) continuously captures and scores the effectiveness of competitive automotive advertising across multiple media channels for all major U.S. brands through a monthly online survey with approximately 4,000 automotive consumers (2,000 Luxury…

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Posted in: Automotive, Communications & Brand
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Phoenix Marketing International’s Automotive Division Uncovers Advertising Techniques that Resonate with Younger Automotive Consumers

Three key recommendations shed light on the most successful ways to break through the clutter for the under 46 demographic with insight from brands including Audi and BMW It’s no secret these days that automakers…

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Posted in: Press Releases, Automotive, Communications & Brand
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The Volkswagen Recall Scandal has had a Greater Negative Impact than GM’s Ignition Switch Recall Scandal

Knowingly deceiving regulators and consumers has landed VW in hot water Rhinebeck, NY – Phoenix Marketing International (http://phoenixmi.com/), a global marketing services firm, has released new findings regarding the severity of the recall related to…

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Consumers are equally as apprehensive to trust self-driving vehicles as they are to trust auto manufacturers in light of recent scandals

Three Out Of Four Consumers Respond Favorably To Self-Driving Vehicles; Consumers Predict Companies Most Likely To Produce First Self-Driving Vehicle: Google and Tesla Detroit, MI – Phoenix Marketing International (PMI), a global marketing services firm,…

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Brian Maraone Appointed To President of Automotive Division At Phoenix Marketing International

Maraone to lead the strategic expansion of PMI’s automotive offerings Rhinebeck, NY  – Phoenix Marketing International (PMI), a global marketing services firm, today announced the appointment of Brian Maraone to President of the Phoenix Automotive…

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Posted in: Press Releases, Automotive, General
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