Archive For "Automotive"

July Auto Insights: Top ads contain strong focus on performance

OVERALL LUXURY INDUSTRY HIGHLIGHTS In July, Mercedes earned the top spot in the Luxury SUV/CUV segment and BMW captured the top spot in the Luxury Car segment.  Both ads contain a very strong focus on…

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May Auto Insights: Volvo takes the top spot in the Luxury SUV/CUV category

Brought to you by Brian Maraone For access to all recent Automotive Practice reports, please click here.  OVERALL LUXURY INDUSTRY HIGHLIGHTS Mercedes again tops the Luxury Car category, while Volvo takes the top spot in the…

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New Data from Phoenix Reveals Unprecedented Amount of Automotive Recalls Negatively Impacting Consumer Perception of Vehicle Safety and Brands

Researchers also find awareness of recalls is affecting near-term intent to purchase Phoenix Marketing International, a global marketing services firm, has released findings around the unprecedented volume of automobile recalls. The research revealed that more…

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