Archive For "Communications & Brand"

Phoenix Study Finds Over Half of Adults 18-64 Feel Major News Organizations Produce both Real and Fake News

47% said that they either were not sure or could not tell the difference between what is real news and what is fake news Rhinebeck, NY –  Phoenix Marketing International (http://phoenixmi.com/), a premier global marketing…

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Posted in: Press Releases, Converged Tech & Media, Communications & Brand
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Proprietary Consumer Research Predicts The Impact of Automotive Advertisements On Brand Consideration and Sales

Phoenix Marketing International (PMI) continuously captures and scores the effectiveness of competitive automotive advertising across multiple media channels for all major U.S. brands through a monthly online survey with approximately 4,000 automotive consumers (2,000 Luxury…

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Posted in: Automotive, Communications & Brand
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Phoenix HC Infobite: Birth Control and the ACA

In light of the recent US elections, we wanted to see how birth control users might react to a potential repeal or revamping of the ACA. In the December birth control brand and ad tracker, we included…

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Posted in: Press Releases, Healthcare, Communications & Brand
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Posted in: Events, Healthcare, Communications & Brand
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Join Us and Learn – How to Predict the Impact of Celebrity Endorsement

Thursday November 17th at 2:00pm EST Presented by: Steve Wakefield, President Phoenix Healthcare Renu Dalal, Vice President, Client Services Phoenix Healthcare ABOUT THE CONTENT Each year the pharmaceutical and OTC industries invests billions of dollars…

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Posted in: Events, Healthcare, Communications & Brand
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