Archive For "Communications & Brand"

August InfoBite: RA patients who are aware of Vectra DA

Please see below Phoenix Healthcare’s August Infobite, which is the first in a series on DTC advertising.

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Best Practices: Considering Segmentation Research? You Might Want To Think Twice.

This Byline was featured with the Marketing Research Association How to better scrutinize segmentation studies with a primary research component Months of planning, designing, and executing; weeks of analysis and modeling; time consuming multi-stakeholder work…

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Phoenix Marketing International’s Automotive Division Uncovers Advertising Techniques that Resonate with Younger Automotive Consumers

Three key recommendations shed light on the most successful ways to break through the clutter for the under 46 demographic with insight from brands including Audi and BMW It’s no secret these days that automakers…

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New Research From Phoenix Marketing International Reveals Wearable Tech Industry Set for Massive Expansion; Market Fragmentation Creating Opportunities For Brand Improvement

27% of adults 18-64 report owning an activity tracker/smartwatch while 29% of those who do not currently own say they are very likely to purchase one in the next six months. Today, Phoenix Marketing International…

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