Archive For "Converged Tech & Media"

New Research From Phoenix Marketing International Reveals Wearable Tech Industry Set for Massive Expansion; Market Fragmentation Creating Opportunities For Brand Improvement

27% of adults 18-64 report owning an activity tracker/smartwatch while 29% of those who do not currently own say they are very likely to purchase one in the next six months. Today, Phoenix Marketing International…

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Posted in: Press Releases, Converged Tech & Media
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Join Us & Learn: Locating Unmet Needs in Wearable Technology Health Trackers

Tuesday, May 17, 2016 1:00PM – 2:00PM EST Presented by: John Schiela, President, Phoenix Converged Technology & Media John Hartman, Ph.D., Head of Phoenix Predictive Analytics ABOUT THE CONTENT Consumers are excited about the benefits of…

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Posted in: Events, Converged Tech & Media
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Phoenix’s mXP Platform Reveals the Premiering Fall Drama Hits

Of the 60% of people that report being excited about a premiering fall drama, NBC’s Blindspot scores the highest in audience breakthrough Rhinebeck, NY –  Phoenix Marketing International is connecting with hard-to-reach television viewers to…

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Posted in: Converged Tech & Media, mXP
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Phoenix’s John Schiela to speak at Philadelphia’s MRA Lunch & Learn

The Mobile Homescreen: the Next Big Wave in Mobile Advertising   Monday, December 15th at 1:00pm EST John Schiela, President of Phoenix’s Converged Technology & Media Practice, will present with Gregory Wester, EVP Business Development…

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Phoenix Marketing International Reveals The Leading and Lagging Advertisers In The New Wireless & Digital Home Ecosystem Audit

A story about these findings recently appeared on Media Post Sony, Verizon FiOS, Samsung, LG and Amazon lead the pack while HTC, DirecTV, Netflix and Comcast lag in their advertising efforts Warrington, PA  – Phoenix Marketing International, one…

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