Archive For "Editorials"

The No-nonsense Branch of the Future

This thought piece was published on bai.org Instead of fancy new designs, the branch of the future should incorporate simple and practical methods of combining personal service with self-service technology. BY LEON MAJORS AND AUGUSTO…

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Apple Pay and the Future of Plastic Payment Cards; Old Habits Die Hard

By Greg Weed, Director of Card Performance Research, Phoenix Marketing International This editorial piece was featured on American Banker andĀ Apple Daily Report. The US consumer payments market is large and quite diverse and there are…

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Four Things You Need To Know When Creating Successful Advertising That Targets Financial Advisors

By: Carl Uttaro Marketers focusing on the financial services industry face an uphill battle when it comes to grabbing the attention of the advisor community and convincing them that their products will make them more…

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Is Research Dead?

Perhaps! But more than likely it is just in hiding. The maturation of market research as a quantitative social science has been quite well protected and isolated as an area of professional expertise. Data collection…

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