Archive For "Insurance"

Nationwide’s Football Season Starts and Ends With Advertising Fumbles

New research from Phoenix Marketing International shows deflated performance for Nationwide’s ‘Peyton Hums’ ad relative to the brand’s other Q4 spots. “While Nationwide wrapped up its football advertising season by landing in a maelstrom of…

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Posted in: Press Releases, Insurance
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PHOENIX MARKETING INTERNATIONAL: TOP PERFORMING SPOKESPEOPLE REVEALED IN THE INSURANCE CATEGORY

PHOENIX MARKETING INTERNATIONAL: TOP PERFORMING SPOKESPEOPLE REVEALED IN THE INSURANCE CATEGORY Phoenix Marketing International’s predictive response model ranks the effectiveness of insurance spokesperson advertising Rhinebeck, NY – April 03, 2013 – Phoenix Marketing International, a leading…

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Posted in: Communications & Brand, Insurance
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