Archive For "Uncategorized"

Can Bud Light and Budweiser Ad Campaigns help predict who will win in November?

Political experts generally agree that one of the key elements to winning the general election in November for any candidate is to excite “the base,” in order to maximize turnout.  Candidates that reinforce voters’ beliefs…

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Best Practices: Considering Segmentation Research? You Might Want To Think Twice.

This Byline was featured with the Marketing Research Association How to better scrutinize segmentation studies with a primary research component Months of planning, designing, and executing; weeks of analysis and modeling; time consuming multi-stakeholder work…

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FLSA Overtime Regulations and Employee Perception

Will the new laws result in negativity and dissatisfaction? By Pamela Berger-Burrows, Operations/Human Resources Director and Leslie C. Martin Managing Director of Phoenix Marketing International The Department of Labor’s final rule released on May 18,…

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Phoenix to Acquire SYNERGISTICS Research Corporation

Acquisition allows Phoenix to aggressively expand and complement existing financial services syndicated research with market and operational focused studies Phoenix Marketing International, (http://phoenixmi.com/), a global market research firm, today announced the acquisition of SYNERGISTICS Research…

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Phoenix Marketing International is Recognized by the 2016 AMA Gold Top 50 Report for the 12th Consecutive Year

The company moves up to 33rd place on the American Marketing Association’s prestigious list Phoenix Marketing International (http://phoenixmi.com/) has been recognized by the American Marketing Association (AMA) as one of the fifty largest market research…

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