Archive For "Uncategorized"

Fake News: The Erosion of Our Trust in News

Written By: Kevin Korgaonkar Uncovering Additional Insights in Fake News (among the 18-54 year old demographic) Remember the good ol’ days when we didn’t have to worry about “fake news”, Internet trolls and Wikileaks? With access to…

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Posted in: Converged Tech & Media, Bylines, Customer Experience
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Michael Arluck Joins Phoenix’s Converged Technology & Media Practice

We are pleased to announce the appointment of Michael Arluck as a Vice President in Phoenix Marketing International’s Converged Technology & Media practice. Arluck will be based in PMI’s New York City office, and will…

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Posted in: Uncategorized, Press Releases, Converged Tech & Media, New Hire, General
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Can Bud Light and Budweiser Ad Campaigns help predict who will win in November?

Political experts generally agree that one of the key elements to winning the general election in November for any candidate is to excite “the base,” in order to maximize turnout.  Candidates that reinforce voters’ beliefs…

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Posted in: Financial Services, Bylines, Communications & Brand
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Best Practices: Considering Segmentation Research? You Might Want To Think Twice.

This Byline was featured with the Marketing Research Association How to better scrutinize segmentation studies with a primary research component Months of planning, designing, and executing; weeks of analysis and modeling; time consuming multi-stakeholder work…

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Posted in: Bylines, General
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FLSA Overtime Regulations and Employee Perception

Will the new laws result in negativity and dissatisfaction? By Pamela Berger-Burrows, Operations/Human Resources Director and Leslie C. Martin Managing Director of Phoenix Marketing International The Department of Labor’s final rule released on May 18,…

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Posted in: Human Resources, Bylines, General
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