Archive For "Uncategorized"

Phoenix Marketing International is Recognized by the 2016 AMA Gold Top 50 Report for the 12th Consecutive Year

The company moves up to 33rd place on the American Marketing Association’s prestigious list Phoenix Marketing International (http://phoenixmi.com/) has been recognized by the American Marketing Association (AMA) as one of the fifty largest market research…

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Phoenix Marketing International Quantifies the Impact of In-App Credit Card Purchases for Apple Pay

New research shows the in-app feature plays a major role in Apple Pay credit card transaction volume. Rhinebeck, NY –  New research from Phoenix Marketing International’s  ongoing tracking study on Apple Pay has revealed that…

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Healthcare Insights: OTC Medication Loyalty Is Soft

Using our new mobile insights platform, mXP, we intercepted 1,000 consumers who were buying an OTC at the pharmacy, and we asked about their purchase considerations. Less than half of purchasers are product loyalists –…

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Last Year In North America More Travelers Stayed at a Best Western Than Any Other Hotel Brand Reveals New Study From Phoenix Marketing International

Researchers believe that the millions of dollars spent on brand refurbishment paid off for Best Western and Hilton in 2014 Rhinebeck, NY  – Phoenix Marketing International, a global marketing services firm, today announced the 2014 year-to-date…

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November Auto Insights: Top Ads Use Vehicle Demonstrations to Enhance Ad Relatability

Brought to you by Brian Maraone For access to all recent Automotive Practice reports, please click here.  OVERALL INDUSTRY HIGHLIGHTS The use of vehicle demonstrations to enhance ad relatability is a technique found in the top…

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