Join Us & Learn: Best Practices in Broker Targeted Advertising Webinar

BEST PRACTICES IN BROKER TARGETED ADVERTISING: REVEALED

What Will You Learn By Attending?
What were the 5 best ads and the 5 worst ads among financial advisors?

What can be learned from broker-targeted advertising tested over the past year?

What works and what falls flat with Financial Advisors?

What makes for a “good” ad and why?

What are the key elements to be considered based on differences in creative intent?

Tuesday, September 24, 2013
1:00 PM- 1:45 PM EST
Presented by:
Carl Uttaro
Senior Research Analyst Financial Services
Phoenix Marketing International

ABOUT THE CONTENT
Mr Uttaro specializes in brand and communications research focused on the financial services industry. He manages ongoing brand and ad tracking programs covering Active Traders, Diversified Insurance & Investment Products, Financial Advisors, Investment Services, and Retail Banking.

Insights for this presentation are drawn from the Phoenix Financial Advisor Brand and Ad Tracking Program, a marketing research platform that provides continuous insights on broker focused marketing initiatives.  The program’s goal is to track the brand leading indicators for over 60 top financial institutions and the creative potential and in market performance for the top 30+ ads in the category.

The data for this presentation comes from the Spring 2013 wave of the Financial Advisor Brand and Ad Tracking program, representing online interviews with over 1,000 registered investment advisors throughout the U.S.

TO REGISTER PLEASE FILL OUT THE FORM BELOW.

FOR MORE INFO
John Duggan:
Phone: (508) 315-6184
Email: John.Duggan@phoenixmi.com

 

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