BEST PRACTICES IN BROKER TARGETED ADVERTISING: REVEALEDTuesday, September 24, 2013
ABOUT THE CONTENT
Mr Uttaro specializes in brand and communications research focused on the financial services industry. He manages ongoing brand and ad tracking programs covering Active Traders, Diversified Insurance & Investment Products, Financial Advisors, Investment Services, and Retail Banking.
Insights for this presentation are drawn from the Phoenix Financial Advisor Brand and Ad Tracking Program, a marketing research platform that provides continuous insights on broker focused marketing initiatives. The program’s goal is to track the brand leading indicators for over 60 top financial institutions and the creative potential and in market performance for the top 30+ ads in the category.
The data for this presentation comes from the Spring 2013 wave of the Financial Advisor Brand and Ad Tracking program, representing online interviews with over 1,000 registered investment advisors throughout the U.S.
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