TOP AUTO ADS THAT DRIVE RESPONSE AND POSITIVELY IMPACT BRAND IMPRESSIONWednesday, October 9, 2013
Brian D. Maraone
Automotive Practice Group
ABOUT THE CONTENT
Mr. Maraone is an experienced automotive researcher and heads the Automotive Practice at Phoenix Marketing International, a global marketing research firm.
Insights for this presentation are drawn from the syndicated Phoenix Automotive Monthly Ad Audit, a research platform that provides continuous insights about the leading auto brands and the effectiveness of the top share-of-voice automotive TV and print ads aired within the U.S. market.
The data for this presentation comes from the July – September 2013 fielding period, representing online interviews of 5,600+ new vehicle buyers and intenders within the U.S. market. Key indicators used to evaluate brand health include unaided brand awareness, total advertising awareness, brand impression, purchase consideration, and recommendation.
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