Join Us & Learn: Top Auto Ads that Drive Response

TOP AUTO ADS THAT DRIVE RESPONSE AND POSITIVELY IMPACT BRAND IMPRESSION

What Will You Learn By Attending?
Different pathways to generate a response to automotive advertising.

Insights on how to align an ad objectives with creative executions.

How to maximize an ad’s impact and overall brand impression.

How to better understand humor’s role in driving advertising performance.

Wednesday, October 9, 2013
1:00 PM- 1:30 PM EST

Presented by:
Brian D. Maraone
Marissa Basile
Kevin Severance
Automotive Practice Group

ABOUT THE CONTENT
Mr. Maraone is an experienced automotive researcher and heads the Automotive Practice at Phoenix Marketing International, a global marketing research firm.

Insights for this presentation are drawn from the syndicated Phoenix Automotive Monthly Ad Audit, a research platform that provides continuous insights about the leading auto brands and the effectiveness of the top share-of-voice automotive TV and print ads aired within the U.S. market.

The data for this presentation comes from the July – September 2013 fielding period, representing online interviews of 5,600+ new vehicle buyers and intenders within the U.S. market. Key indicators used to evaluate brand health include unaided brand awareness, total advertising awareness, brand impression, purchase consideration, and recommendation.

TO REGISTER PLEASE FILL OUT THE FORM BELOW.

FOR MORE INFO
John Duggan:
Phone: (508) 315-6184
Email: John.Duggan@phoenixmi.com

 

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