Join Us & Learn: How Consumers Make In-Store Decisions for Health and Personal Care Brands

Results from Immediate Post-Checkout Research Study

What Will You Learn By Attending?
 

 What real-time factors impact brand purchasing decisions?

How does brand loyalty impact competitive brand consideration while in-store?

 How to connect with customers before, during and after their in-the-moment decisions?

Wednesday, May 18, 2016 11:00AM – 11:30AM EST

Presented by:
Ken Kerr
Vice President, Healthcare
Phoenix Marketing International

ABOUT THE CONTENT
Insights for this presentation are drawn from research results from Phoenix’s mobile engagement platform, mXP, which uses a location-based mobile loyalty program to contact consumers at the point-of-purchase to gain “in-the-moment” insights into their decision process.

The study interviewed 1000 pharmacy shoppers, proving insight into product loyalty with OTC products, the degree to which competing OTC products are considered, and in-store and cost-based factors that influence final purchase decisions.

Ken Kerr, a leading researcher in the OTC and pharmaceutical markets, is VP in the Healthcare Group at Phoenix Marketing International, a global marketing research firm.

TO REGISTER CLICK HERE!

FOR MORE INFO
Ken Kerr
Phone: (919) 621-0953
Email: Ken.Kerr@phoenixmi.com

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