Tuesday, May 17, 2016 1:00PM – 2:00PM EST
John Schiela, President, Phoenix Converged Technology & Media
John Hartman, Ph.D., Head of Phoenix Predictive Analytics
ABOUT THE CONTENT
Consumers are excited about the benefits of health/activity trackers, but confusion about device choices and market fragmentation creates opportunities for brand improvement.
The wearable technology health tracker market is projected to grow from $2 billion to over $50 billion dollars by 2019. With new brands and established brands fighting for this lucrative market, brands have to meet an underlying market need.
Insights are drawn from PMI’s “Problem Detection Program” (PDP) which identifies problems or needs customers have which products can resolve. We will present how this technique will help brands win marketshare in this lucrative arena.
FOR MORE INFO
Phone: (215) 392-0264