Quarterly research conducted by Phoenix Marketing International among active traders shows over 24% plan to investigate brokerage companies offering online trading capabilities or to establish a new brokerage relationship within the next three months.
Phoenix Marketing International, one of the top research companies in the U.S., released its quarterly Active Trader Industry Engagement Index among individual investors placing 10+ online trades in a typical month, accompanied by anticipated short-term account behavior. To view these findings please see the graphic below.
The quarterly Phoenix Active Trader study has been conducted since October 2005 and was recently administered to 1,205 traders age 21+ for whom a majority report household investable assets of at least $100K and they place at least 4 online trades per month. Study data are representative of active traders residing in the U.S. based on average monthly trading volume, age, employment status, years actively trading securities online, if they trade on margin, and whether they trade options and futures. Also reported are detailed evaluations of investor-targeted Print and TV advertisements and traders’ assessment of the online trading platform and related capabilities of such leading brands such as AB Watley, Ameriprise Financial, BSG Traders (The Wizard), Charles Schwab, E*Trade, Fidelity Investments, Firstrade, Folio Investing, Forex Capital Markets, FX Solutions, Gain Capital, Global Forex Trading, IG Markets, ING Direct/Sharebuilder, Interactive Brokers Group, Interbank FX, Invesco, Lightspeed Trading, Market Club, Merrill Lynch, Morgan Stanley/Smith Barney, Muriel Siebert & Co., optionsXpress, Scottrade, TD Ameritrade, ThinkOrSwim, TradeKing, TradeStation, Wang Investments, Wells Fargo, WellsTrade, Xpresstrade.