Phoenix Healthcare Presents the 2013 Birth Control Consumer Brand Tracker

 

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More women are taking a step forward and requesting their own birth control brands or they are changing direction and switching to new methods of contraception.

IS YOUR BRAND ON THE RIGHT PATH?

The Birth Control Consumer Brand Tracker is a monthly consumer survey conducted on all forms of birth control:

  • It tracks consumer attitudes and behaviors and captures key metrics such as awareness, usage, satisfaction and the patient-physician interaction
  • The Brand Tracker also measures the impact of the Affordable Care Act

For more information, contact Jaime.Hodges@phoenixmi.com.

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