Financial Services

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Syndications

For decades, Phoenix has provided the insights financial service marketers need to make effective business decisions. In our syndicated research group we provide clients information on brand and communications testing, credit card trends, the wealth financial market, and consumer/business payment systems. For example, we track financial service ads on a…

Product Innovation

Phoenix’s deep, hands-on expertise in the Financial Services market inspires us to develop market-leading, client-focused, product and delivery innovations. Phoenix prides itself on our staff’s ability to improvise, make connections, and innovate custom solutions for each client. The Phoenix financial services group provides state-of-the-art techniques in product development, product naming,…

Communications & Brand

Phoenix has developed special communications and brand analytics programs especially for our clients in the financial services market. The programs were designed by researchers with expertise in marketing, advertising, brand analytics, predictive models, research, and advanced marketing mix modeling for the financial services market. These programs are supported by some…

Customer Experience

Phoenix clients in the Financial Services market are able to deliver advanced, effective sales and service programs that elevate their customer’s experience and maximize ROI. This desirable result is due to our unique position in the Financial Services market. We have a hands-on team of people with specific expertise in…