Automotive

mXP

mXP is a suite of products designed to capture responses from consumers as they engage in the physical world, generating new insights brands can use to inform marketing and business decisions.

By leveraging the technology platform powered mXP, Phoenix is able to garner continuous insights from consumers, quickly and accurately. The combination of our vertical industry expertise, market research experience, and advanced analytics with mXP‘s user base and ongoing, trusted relationships with mobile users, results in incredibly valuable insights for our clients. Contact us to learn more.

AutoShopperXP

AutoShopperXP was designed to capture “in-the-moment” feedback and insights specifically from automotive shoppers who visit...

AutoShopperXP was designed to capture “in-the-moment” feedback and insights specifically from automotive shoppers who visit a dealership. Until now, there has been no other consumer engagement tool successfully tapping into defection/rejection of consumers from a dealership in real-time. The ability to receive instantaneous feedback from consumers means that actions can be taken to correct issues before they spiral out of control both at the individual/consumer level and the dealership level.

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