For decades, Phoenix has provided the insights automotive marketers need to make effective business decisions. Clients benefit from our wealth of flexible, syndicated information in the automotive market, and our customized online dashboards that let clients compare results to their own data, national data, or other segments.
We are able to provide industry-specific models and unique, custom analytics on a custom or syndicated basis because of our deep experience in the automotive market, our rich and historical databases, and years of tracking and normative data . They are the foundation of our highly customized approach aimed at helping you make the right decisions at the right time.
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The subscription-based Affluent Automotive Tracker program provides semi-annual reports which include a deep understanding of...
The subscription-based Affluent Automotive Tracker program provides semi-annual reports which include a deep understanding of automotive brand perceptions, consumer confidence, environmental/technological perceptions, and attitudes of affluent consumers who are in the market for a new vehicle. The ongoing program surveys 2,000 affluent consumers annually (1,000 per wave). Automotive Brands included in this study are Acura, Audi, Aston Martin, Bentley, BMW, Bugatti, Cadillac, Ferrari, Jaguar, Lamborghini, Lexus, Maybach, Maserati, Mercedes, Porsche, Rolls Royce, Infiniti, Tesla, Land Rover, Fisker and Lincoln.
The subscription-based Automotive AdPi BrandPi Audit tracking program provides monthly reporting on which ads and...
The subscription-based Automotive AdPi BrandPi Audit tracking program provides monthly reporting on which ads and brands are generating the highest consumer response, along with diagnostics illustrating creative strengths and weaknesses, media contribution, brand leading indicators, and more. Ongoing industry research of all the top advertisers and brands is conducted across five key automotive segments which together represent the entire industry’s recent buyers and intenders, allowing our clients to compare their results with the normative values to grow ROI. A sizeable monthly sample base (1,800+) and significant number of ads (up to 100) delivers the most reliable, relevant norms in the industry.