Consumer Goods

Product Innovation

The Phoenix Consumer Goods group provides state-of-the-art techniques in product development, product naming, innovation concept labs, pricing models, virtual mailbox models, website evaluation, advertising optimization, Turf and tournament models and other innovation products continuously under development.

PHOENIX PRODUCT INNOVATION MODEL

Product Innovation research covers a comprehensive range of concepts, including new products and product line...

Product Innovation research covers a comprehensive range of concepts, including new products and product line extensions, programs, positioning and naming, packaging, pricing, promotions and place (delivery channels).

The Phoenix team works with clients through the entire process of uncovering new consumer insights, designing and testing concepts, simulating business case scenarios and tracking market acceptance.

PHOENIX PRINT EVALUATOR

Phoenix’s Print Evaluator provides marketers with a tool for copy testing print ads that combines...

Phoenix’s Print Evaluator provides marketers with a tool for copy testing print ads that combines the detailed commentary of a qualitative interview with the projectability and speed of an online, quantitative survey. Designed as a next generation “Heat Map” tool, our Print Evaluator expands upon the standard print ad appeal open-end, enabling researchers to get “focus group-like” consumer feedback on different aspects of print ads on a quantitative basis. Using their mouse, respondents select specific likes and dislikes and for each selection, respondents are asked to provide detailed feedback as to why that area stood out for them. The result is a blueprint for ad optimization. The tool can be applied to advertising/communications at all stages of development – from rough concepts through to finished creative.

PHOENIX BIOMETRICS

Biometrics is an online research method using video technology to track eye movements and facial...

Biometrics is an online research method using video technology to track eye movements and facial expressions providing qualitative emotional feedback on a quantitative basis. Panelists are prequalified to have web cams and participate in the survey as usual. When evaluating creative elements (TV, Print, Digital Display, Email, Websites, etc.), the facial tracking software analyzes their responses by tracing 6 key emotions on a moment-by-moment basis. Eye-tracking and emotions provide information which can be used to make better design and marketing decisions. This technology can be used in concept tests, disaster checks, in-market campaign tests, website content placement tests, email optimization studies, etc.

PHOENIX TURF MODELS

Clients use our TURF (Total Unduplicated Reach and Frequency) studies to develop the optimal bundle...

Clients use our TURF (Total Unduplicated Reach and Frequency) studies to develop the optimal bundle of features/ benefits for new product communications during the early stages of communications development. Respondents rank benefits on importance and uniqueness and the analysis uncovers the combination of benefits that provides the highest probability of resonating with the target audience. The optimal bundle set is a helpful road map to guide creative development.