Converged Tech & Media

Phoenix Converged Technology & Media

The Phoenix Converged Technology and Media (CTM) group’s leadership stands alone in the market with its unique blend, of depth of experience in both technology and media. The Phoenix CTM team includes a wide range of backgrounds and skills, from classically trained researchers to global operational experts. Our hands-on leadership, combined with our unusually wide and deep level of expertise, means Phoenix delivers insightful, custom solutions for the complex problem of converged media and technology.

Contact us to discuss how we can create effective, custom solutions for your operation.

Converged Tech & Media Leadership

Edye Twer // Co-President // Converged Technology & Media

Edye Twer, with nearly thirty years of supplier-side experience, co-heads Phoenix’s cutting-edge Converged Technology &...

Edye Twer, with nearly thirty years of supplier-side experience, co-heads Phoenix’s cutting-edge Converged Technology & Media Practice, developing the company’s media efforts, including but not limited to clients in the broadcast, cable and radio network arenas. Edye is adept at developing and implementing a variety of research designs, including awareness and usage, program and promotional testing, talent and concept studies, tracking, and both behavioral and attitudinal segmentations.
She heads the Practice’s Pilot Testing research, completed for media companies prior to the new program announcements, with the results of these tests assisting network executives in selecting programs for air. Before joining Phoenix, as the senior executive in charge of the Media and Entertainment work for one of the country’s largest global market research firms, Edye led a sales and management team responsible for
the sale, design, and execution of custom continuous tracking, ad-hoc
quantitative projects and syndicated research.

Edye received a degree from the University of Pennsylvania, where she majored in Behavioral Communications from the Annenberg School. Edye has been active in both the Audience Research Foundation (ARF), as well as CTAM (Cable Television Marketing Association).

Outside of work, Edye is an animal enthusiast. She and her husband are currently “parents” to three cats, all of whom were rescued. Edye is also a devoted Phillies fan, and can be found at most games cheering them on.

Contact Edye to see how she can help create a custom solution for your business.

John Schiela, MBA // Co-President Converged Technology & Media

John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market...

John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market tracking programs, to new product development, to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI generating information strategies, target marketing and segmentation solutions.

Prior to joining Phoenix, John served as an Executive Vice President for the IT, Telecom, and Media Practice for one of the global leaders in market research and was responsible for developing a portfolio of syndicated services while also directing large custom research initiatives. John was a founding member of AT&T’s Universal Card Team, the most successful new credit card launch in the US.

John has a MBA from Seton Hall University where he majored in Quantitative Analysis and Marketing. When not at work, John spends time with his wife and three children, enjoying the outdoors of Pennsylvania and volunteering as a youth leader at his church

Contact John to see how he can help create a custom solution for your business.