Converged Tech & Media

Communications & Brand

Phoenix has developed special communications and brand analytics programs especially for our clients in the CTM market. The programs were designed by researchers with expertise in marketing, advertising, brand analytics, predictive models, research, and advanced marketing mix modeling for the CTM market.

These programs are supported by some of our key tools such as our proprietary AdPi® and BrandPi® measures and our historical ad performance databases which include thousands of creative evaluations across all media categories. Phoenix’s proprietary AdPi measures historical ad performance databases including thousands of creative evaluations across all media categories. Our state-of-the-art, forward-looking Market Thinksm marketing mix model solution helps to evaluate marketing investments by combining internal and external data sources. Our norms database is a comprehensive, comparative resource for new communications development.

This arsenal of programs and tools, combined with our researchers’ speed, and freedom to customize, result in unmatchable communications and brand solutions for Phoenix clients.

Phoenix PromoPi

Phoenix PromoPiTM, a model based on our proprietary ad testing platform, is a fast, tactical,...

Phoenix PromoPiTM, a model based on our proprietary ad testing platform, is a fast, tactical, and reliable way to improve your promotions, and drive viewers to your content.

Benefits to Phoenix PromoPi include:

  • Actionable results showing where and how you can improve.
  • Insight on key competitors.
  • Normative databases by program genre.
  • All deliverables within in 2-3 days.

It is our responsibility to tell clients what they need to hear, not what they want to hear. Don’t guess anymore. Try PromoPiTM.  Watch this video to learn more.

Phoenix AdPi® Concept and Copy Testing

Our AdPi® (Advertising Performance Indicator) copy testing methodology can be applied to any stage of...

Our AdPi® (Advertising Performance Indicator) copy testing methodology can be applied to any stage of pre-market testing—Concept Testing, Developmental Copy Testing and Late Stage Copy Testing— in order to isolate which concepts, campaigns or individual executions have the greatest potential for in-market success. In categories where we have an audit, models are derived from in-market response data and validated by statistics, delivering greater confidence in the results of pre-market tests.  The results highlight fundamental strengths and weaknesses via rich diagnostics, and enable actionable revisions to optimize the creative.  In addition, our approach fits within tight production schedules with timelines that are among the fastest in the industry.

Phoenix AdPi® Express

For quick-turn copy testing, Phoenix Marketing offers its new AdPi® (Advertising Performance Indicator) Express advertising...

For quick-turn copy testing, Phoenix Marketing offers its new AdPi® (Advertising Performance Indicator) Express advertising effectiveness measurement scorecard. This new service provides detailed advertising performance metrics in a quick turn-around format. It is a cost-e­ffective approach that provides clients with in-depth feedback all within as little as a 24-hour timeframe. In addition, ad performance can be compared to industry norms developed in our ongoing category audits for best in class and competitive analysis.  Clients are now able to quickly assess their ad’s performance, conduct disaster checks, make ad rotation decisions, and compare their ad’s results to key advertisers in the category and against custom-built norms derived from our historical databases.

Phoenix BrandPi Express

Phoenix BrandPi Express:  a quick-turn study among high-incidence audiences that provides key brand metrics such...

Phoenix BrandPi Express:  a quick-turn study among high-incidence audiences that provides key brand metrics such as awareness, impression, consideration and recommendation among both customers and prospects of the client brand and up to three competitive brands.

Phoenix Brand Sponsorship Metrics

Brand Sponsorship Metrics:  custom-designed studies designed to quantify the impact of brand sponsorship activities in...

Brand Sponsorship Metrics:  custom-designed studies designed to quantify the impact of brand sponsorship activities in terms of lift to awareness, lift to brand impression, lift to brand consideration, etc.

Phoenix Virtual Mailbox®

The Virtual Mailbox® Testing Capabilities solution is a proprietary quantitative online research approach that provides...

The Virtual Mailbox® Testing Capabilities solution is a proprietary quantitative online research approach that provides clients with insightful, actionable feedback to new concepts and direct mail pieces (actual digital offers versus the competitive set) in a timeframe that meets their needs.  This solution provides a high return on your research investment, especially compared to a traditional in-market test.  By simulating the mail sorting experience, consumers open a digital mailbox, as they would in real-life, and take actions based on the mail received, providing reliable projections as to how your mail will perform in the marketplace. Virtual Mailbox delivers rich, insightful, actionable diagnostics without production or fulfillment costs, all within a 3-4 week timeframe.

Phoenix Atlas

The Phoenix Atlas helps clients understand the impact ads, campaigns, recalls, and various other marketing...

The Phoenix Atlas helps clients understand the impact ads, campaigns, recalls, and various other marketing initiatives have on their brand, both on a detailed and holistic level.  Examining online conversations to understand how a brand is being discussed is vitally important in the current environment where increasing amounts of information are sought and exchanged within the social media universe.  The Phoenix Atlas can help answer strategic questions such as:  What is being said online about our brand’s advertising?  How does this year’s campaign compare to last year’s campaign in terms of generating online buzz?  How are consumers describing our brand/products online and within their social networks?  Who do consumers compare us against most often?

PHOENIX PRINT EVALUATOR

Phoenix’s Print Evaluator provides marketers with a tool for copy testing any type of print...

Phoenix’s Print Evaluator provides marketers with a tool for copy testing any type of print creative that combines the detailed commentary of a qualitative interview with the projectability and speed of an online, quantitative survey.

Designed as a next generation “Heat Map” tool, our Print Evaluator expands upon the standard print ad appeal open-end, enabling researchers to get “focus group-like” consumer feedback on different aspects of print creative on a quantitative basis.  Respondents select specific likes and dislikes and for each selection are asked to provide detailed feedback as to why that area stood out for them.  The result is a blueprint for ad optimization.  The tool can be applied to advertising/communications at all stages of development – from rough concepts through to finished creative.

Phoenix Digital Dimensions

Phoenix Marketing’s Digital Dimensions service is a breakthrough research platform that goes beyond click-through metrics...

Phoenix Marketing’s Digital Dimensions service is a breakthrough research platform that goes beyond click-through metrics to give clients comprehensive insights into the effectiveness of their interactive media and the impact of interactive campaigns on their brand health. Armed with the insights provided, clients are able to take decisive action and maximize interactive campaign performance.  Our technology tracks who sees your interactive media, and when surveyed, compares their results to a non-exposed control group