Converged Tech & Media

mXP

mXP is a suite of products designed to capture responses from consumers as they engage in the physical world, generating new insights brands can use to inform marketing and business decisions.

By leveraging the technology platform powered mXP, Phoenix is able to garner continuous insights from consumers, quickly and accurately. The combination of our vertical industry expertise, market research experience, and advanced analytics with mXP‘s user base and ongoing, trusted relationships with mobile users, results in incredibly valuable insights for our clients. Contact us to learn more.

VenueXP

VenueXP allows you to quantify the performance of in-venue sponsorship.  Whether you are an advertiser...

VenueXP allows you to quantify the performance of in-venue sponsorship.  Whether you are an advertiser purchasing sponsorship programs or a venue selling sponsorship opportunities, we provide you the information you need to make informed and quantifiable decisions.

  • Understand how your sponsorships are working for you and how to improve performance
  • Show your sponsors their ROI on their investment with you.

Using their mobile phones, attendees can share their recall of corporate logos and signage in your venue – empowering marketing managers to quantify fans’ unaided and aided recall and the impact on how they view the brand sponsor.

HigherEdXP

HigherEdXP allows you to engage real-time with your student body, parents,  alumni, faculty, staff, and...

HigherEdXP allows you to engage real-time with your student body, parents,  alumni, faculty, staff, and perspective students’ educational and professional collaborative journey within your Institution.

What does your campus community value? Using their mobile phones, your alumni, faculty, staff, and students can share their within-campus experience.

Learn more…