Converged Tech & Media

Syndications

For decades, Phoenix has provided the insights CTM marketers need to make effective business decisions. As one of the largest survey-based, syndicated market research firms in the world, our syndicated studies deliver extensive databases with metrics that address critical, CMT-specific business issues.

Our converged technology syndication, CONVERGENCE 360, takes the most holistic view of opportunities in the ever-evolving blend of media and technology in homes and businesses.

We are able to provide industry-specific models and unique, custom analytics because of our rich, historical databases. They are the foundation of our highly customized approach aimed at helping you make the right decisions at the right time.

For more information click on one of the links below.

Phoenix Convergence 360 Monitor

The Phoenix Consumer Convergence 360 study is a unique research offering that provides our clients...

The Phoenix Consumer Convergence 360 study is a unique research offering that provides our clients with deep insights into how technology is impacting the home and business lives of their customers and end users, delivering critical market information with all the benefits of a custom research study but with incredibly quick turnaround and a reduced investment.

Phoenix Wireless & Digital Home Ecosystem Audit

The Phoenix Wireless & Digital Home Ecosystem Audit is based on the premise that consumers view...

The Phoenix Wireless & Digital Home Ecosystem Audit is based on the premise that consumers view their technology, telecommunications and media content within context of one another, yet as researchers we often examine them out of context. By understanding overall behavior and purchase intent we can best understand the impact of advertising and messaging.
This holistic category, cross-channel approach, which covers Television, Desktop, Laptop, Tablet, TV Content, Home Phone, Internet, Wireless and Mobile Handset environments, provides:

  • Access to years of research and industry experience in ad creative performance, ad-driven outcomes, and brand involvement;
  • Insight on Ad development, strategic direction and tactical questions;
  • Ongoing Micro and Macro level insights to Market Landscape – including your competitors

Our research has shown us that consumers view these categories as very connected and converged, which is why Phoenix looks at the messaging – and impacts of the messaging – within the whole ecosystem, with the ability to drill down from the overall ecosystem to individual product categories.