Healthcare

Phoenix Healthcare

The Phoenix Healthcare group is invested in the business problems you’re trying to solve. That’s why our strategic approach combines our big picture perspective with knowledge-based, custom implementation strategies aimed at solving your larger market problems.

We offer a rare, comprehensive view of the dynamic healthcare market that includes physicians and other healthcare providers, patients, payors, and pharmacists.  We offer a suite of disease-specific, syndicated products. This, combined with our freedom to be both innovative and flexible in our Global research solutions, is why many of the largest healthcare companies trust us to deliver the right answers with valuable insights.

Check our extensive Global Reach.

Contact us to discuss how we can create effective, custom solutions for your operation.

Healthcare Domestic Leadership

Steve Wakefield // President // Healthcare Domestic

Steve is a senior research executive with 14 years of market research experience and 11...

Steve is a senior research executive with 14 years of market research experience and 11 years in the healthcare industry. He manages the group also but is very involved in research projects, particularly regarding methodologies and advanced analytics.

Steve was formerly employed as a market researcher at IntelliQuest (now Millward-Brown) and as a marketing analyst at USAA and NCR. He holds a B.S. in Natural Sciences and Mathematics from Washington and Lee University and an M.S. in Healthcare Research/Statistics from Texas State University.

Contact Steve to see how he can help create a custom solution for your business.

Peter McManus // Managing Director // Healthcare

Peter McManus has over thirty years experience in pharmaceutical marketing research, strategic planning and new...

Peter McManus has over thirty years experience in pharmaceutical marketing research, strategic planning and new product development.  Prior to being acquired by Phoenix Marketing International, Mr. McManus was a partner in JZM responsible for the development of all strategic functions for the company’s health care operations. During his tenure at JZM, Mr. McManus has directed over 1,000 studies encompassing all phases of marketing research.  Prior to joining JZM in 1989, Mr. McManus was founder of a strategic health care consulting firm specializing in marketing issues for pharmaceutical companies and managed health care. Mr. McManus’ background includes over ten years experience with pharmaceutical manufacturers in both domestic and international research.

Mr. McManus holds a B.S. in Marketing from NortheasternUniversity, with related courses in international marketing. He is a member of AMA and PMRG.

Contact Peter to see how he can help create a custom solution for your business.

Jaime Hodges // Executive Vice President // Healthcare

Over the past 18 years, Jaime has built her reputation as a premier market researcher...

Over the past 18 years, Jaime has built her reputation as a premier market researcher through high quality results and working closely with CMI and Marketing clients to help inform and grow their businesses.

As the leader our healthcare ad and brand tracking business, Jaime is consistently viewed as an extension of our clients’ internal teams, actively participating in brand planning sessions, workshops and other strategic initiatives surrounding brands and communications.

Jaime started her career as a consultant to IBM, supporting global market research initiatives in support of what became their e-business campaign.  She has also held positions at GfK, Innovex and Millward Brown and holds a B.S. in Marketing with graduate course work completed in Market Research and Statistics.

Contact Jaime to find out more about Phoenix’s unique approach to ad and brand tracking research.

Healthcare International Leadership

Andrew Scott // Managing Director Healthcare International

Andrew has 30 years of experience in healthcare market research. A large part of this...

Andrew has 30 years of experience in healthcare market research. A large part of this time was spent with NOP Healthcare (now GfK) which he left in 2004 as Deputy Managing Director. He then joined Ziment as Managing Director, Europe where he successfully built the international business. Following Ziment becoming part of Kantar Health, Andrew sought a new challenge with Phoenix Healthcare where he could focus his passion for research on helping clients meet their business issues.

With 30 years experience, Andrew inevitably knows a lot about healthcare market research, including qualitative and quantitative projects across an extremely wide range of markets and therapy areas. Yet he is still constantly looking for ways to improve how research is conducted, to increase his expertise with innovative techniques and to provide greater insights and value out of every project.

Andrew has an MA in Geography from Oxford University and started his professional life as an urban economist before making the switch to healthcare market research.

Contact Andrew to see how he can help create a custom solution for your business.