Healthcare

Product Innovation

Phoenix’s curiosity and big picture view in the healthcare market inspires us to develop market-leading, client-focused, product and delivery innovations. One reason we are a market leader in this area is because our team is free to act as they see fit, in the best interest of each client. They are not hamstrung by arbitrary procedures, but are able to improvise, make connections, and innovate custom solutions for each client.

The Phoenix Healthcare group provides state-of-the-art techniques in product development, product naming, innovation concept labs, pricing models, virtual mailbox models, website evaluation, advertising optimization, demand models, and tournament models, while other innovation products are continuously under development.

For more information click on one of the links below.

Phoenix Product Innovation Model

Product Innovation research answers a comprehensive range of business issues, including new product launches and...

Product Innovation research answers a comprehensive range of business issues, including new product launches and line extensions, programs, positioning and naming, packaging, pricing, promotions and place (delivery channels).

The Phoenix team works with clients through the entire process of uncovering new consumer insights, designing and testing concepts, simulating business case scenarios and tracking market acceptance.

PHOENIX ETHNOGRAPHY TOOLBOX

The Phoenix ethnography tool box helps our clients to understand their customers in great depth....

The Phoenix ethnography tool box helps our clients to understand their customers in great depth. By immersing ourselves in the world of both patients and healthcare professionals, we glean rich insights that can give your brand a key competitive advantage in the marketplace.

  • Video and self-reported ethnography captures patients’ and healthcare professionals’ experience as the event is happening or very fresh in their minds – getting closer to the truth than conventional qualitative interviews or focus groups.
  • Webnography uncovers internet behavior to provide detailed findings on customers’ information needs, habits and thoughts – revealing what is on their mind and what they actually do!
  • Blogs and diaries in which participants complete a series of tasks, with time for reflection and the use of enabling exercises, unearth emotions and roots of beliefs, which are critical to understanding behaviors.

PHOENIX PRINT EVALUATOR

Phoenix’s Print Evaluator provides marketers with a tool for copy testing any type of print...

Phoenix’s Print Evaluator provides marketers with a tool for copy testing any type of print creative that combines the detailed commentary of a qualitative interview with the projectability and speed of an online, quantitative survey.

Designed as a next generation “Heat Map” tool, our Print Evaluator expands upon the standard print ad appeal open-end, enabling researchers to get “focus group-like” customer feedback on different aspects of print creative on a quantitative basis.  Respondents select specific likes and dislikes and for each selection are asked to provide detailed feedback as to why that area stood out for them.  The result is a blueprint for ad optimization.  The tool can be applied to advertising/communications at all stages of development – from rough concepts through to finished creative.

PHOENIX LINGUISTIC INFORMATION PROFILING

Built as concise add-on to qualitative and quantitative surveys, the LIP tool is a specialized...

Built as concise add-on to qualitative and quantitative surveys, the LIP tool is a specialized battery of psychology-based attitudinal and behavioral preference questions which are known to indicate how healthcare professionals and patients respond to ‘information’ based on the preferences demonstrated

By doing so, we give our clients a deeper understanding of their customers and what motivates them and thus ‘how’ to talk to them in marketing strategy and communication.

In the development of communication work for a brand — whether the way in which a product TPP is described, messages are written or even the ‘tonal’ aspects of visual stimulus — having this knowledge about your target customer supports you and your communication agency.  It gives a ‘head start’ when developing materials, thus saving time and money

PHOENIX REACH MODELS

Our REACH models help to create the optimal bundle of benefits, features, or messages for...

Our REACH models help to create the optimal bundle of benefits, features, or messages for communications development.

Respondents rank benefits on importance and uniqueness and the analysis uncovers the combination of benefits that provides the highest probability of resonating with the largest proportion of the target audience.  The optimal bundle set is a helpful road map to guide creative development.

PHOENIX HISPANICS ON THE MOVE

Phoenix’s Hispanics On-The-Move methodology in the U.S. market is an innovative, relevant approach that enables...

Phoenix’s Hispanics On-The-Move methodology in the U.S. market is an innovative, relevant approach that enables clients to take a quick, economical, and reliable read of the pulse of an Hispanic audience. Custom, in-language insights into the Hispanic population are provided, with discrimination by level of acculturation not available elsewhere — for a much lower investment than traditional Hispanic research. Segment data by age, gender, level of acculturation, or any combination of desired variables.

PHOENIX ACCULTURATION MODEL (US)

Phoenix U.S. Multicultural has developed a proprietary Acculturation Model. This model has been tested and...

Phoenix U.S. Multicultural has developed a proprietary Acculturation Model. This model has been tested and refined over the past ten years, and is the only such model in existence. U.S. consumers are classified into segments based on their responses to a series of attitudinal, behavioral and psychographic questions.

Phoenix Foresight

Pre-launch market research is critical to the uptake and ultimate success of a brand. Phoenix...

Pre-launch market research is critical to the uptake and ultimate success of a brand. Phoenix Healthcare has been very successful in combining into one study what has traditionally been accomplished through multiple studies with multiple audiences. The ForeSight® Integrated Methodology provides the optimal price for the new product, the perceptual landscape of the current therapeutic market providing optimal positioning, the anticipated market share for the new product given the marketplace as well as expected uptake as well as the existing segments of physicians with regards to relative importance placed on product attributes.

The incorporation of these objectives into one study allows for a broader understanding of the brand and market, at the same time greatly reducing the cost and timing of the market research. To appreciate the value of all constituents involved in the success of a product, ForeSight® incorporates individual research projects from physicians, patients, and payers into one collective view. The projects leverage each other and allow for all perspectives to be assessed. Click here to learn more about Phoenix ForeSight®.