Healthcare

Syndications

For decades, Phoenix has provided the insights healthcare and pharmaceutical marketers need to make effective communications decisions. In the US, we provide clients insights on a wide range of advertising and brand issues through our category audits in disease categories as diverse as rheumatoid arthritis, psoriasis, psoriatic arthritis, Crohn’s disease, men’s health, birth control, diabetes, cholesterol, schizophrenia/bipolar disease, and vaccines. These studies track advertising in the U.S. on an ongoing basis across all competitors and connect that information with advertising spending to provide a clear ROMI perspective.

Phoenix’s syndicated research couples experience in the category with superior research techniques. This approach gives our clients an advantage, and contributes significantly to their market success. Some of our syndications are listed below; others are customized to your specific marketing challenges. Please review these in our Healthcare Solutions section .

We are able to provide industry-specific models and unique, custom analytics because of our rich, historical databases coupled with our extensive industry expertise. They are the foundation of our highly customized approach aimed at helping you make the right decisions at the right time.

For more information click on one of the links below.

PHOENIX 360 PATIENTVIEW (US)

Phoenix 360 PatientView trackers provide integrated marketing metrics. PatientView is designed to gauge advertising effectiveness...

Phoenix 360 PatientView trackers provide integrated marketing metrics. PatientView is designed to gauge advertising effectiveness and, current brand health and competitive position in the US market and to measure and track the impact of consumer marketing.

Phoenix is the only company with 360ᴼ integration of advertising performance with behavior outcomes and condition-specific response models. Total market inclusion of ads (all brands across all media) allows looking at data from all angles to get the complete patient picture:  the campaign level, media channel level, and individual ad level.

In addition to the total ad market view, all first month ads receive deep-dive diagnostics which are measured against extensive normative data to evaluate ad performance and competitive impact.  Clients also have the opportunity to test pre-launch ads and add custom questions.

Below is a list of categories, with new therapy areas continuously being added according to client need/request.

Phoenix Birth Control Patientview

Phoenix Diabetes Patientview

Phoenix Men’s Health Patientview

Phoenix Osteoporosis Patientview

Phoenix Plaque Psoriasis Patientview

Phoenix Psoriatic Arthritis Patientview

Phoenix Rheumatoid Arthritis Patientview

Phoenix Ulcerative Colitis Patientview

Phoenix Ankylosing Spondylitis Patientview

Phoenix Cholesterol Patientview

Phoenix Crohn’s Disease Patientview

Phoenix Schizophrenia Patientview

PHOENIX 360ᴼ INFLUENZA VACCINE MARKETVIEW (US)

The U.S. influenza vaccine market has become a more complex and competitive environment, driven by...

The U.S. influenza vaccine market has become a more complex and competitive environment, driven by recent new formulations and highlighted this season by the introduction of quadrivalent vaccines. Pharmacies have continued to increase efforts to attract potential immunizers and have become an important location for consumers.

Phoenix Healthcare launched an annual syndicated study among physician practices in 2008. In 2013, Phoenix has broadened the study to incorporate the three key market audiences:  consumers, physician practices, and pharmacies.

The objective of the research is to understand, holistically, the drivers, obstacles, and trends that are defining the season and how they might influence opportunities in upcoming seasons. As a tracking study, trends and unique circumstances of the season are highlighted.

Phoenix Journal AdPi

Using a technology-based, proprietary mock environment, Journal AdPi quantitatively assesses and optimizes healthcare...

Using a technology-based, proprietary mock environment, Journal AdPi quantitatively assesses and optimizes healthcare professional journal ads by comparing to industry standards (i.e., “norms”).

Journal AdPi simulates a mock journal environment where HCP respondents are taken page by page through a medical journal relevant to their area of specialty via Phoenix’s proprietary online platform.  The mock journal includes various articles and advertisements similar to a real journal in order to get a measure of break-through for the ‘test’ ad, which is compared against industry standards. Respondents then move on to a more in-depth evaluation of messaging and creative elements for the test ad – again, with all key metrics compared again the industry standards.

The Journal AdPi methodology can accommodate multiple test ads and incorporate specific control cell ads. Eye tracking technology is also used to help optimize layout and flow.