Restaurants

Product Innovation

Phoenix’s ability to creatively assemble a customized set of tools, research, and applications for the restaurant market inspires us to develop market-leading, client-focused, product and delivery innovations. One reason we’re a market leader in this area is because our team is free to act as they see fit, in the best interest of each client. They are not hamstrung by arbitrary procedures, but are able to improvise, make connections, and innovate custom solutions for each client.

The Phoenix restaurant group provides state-of-the-art techniques in product development, product naming, innovation concept labs, pricing models, virtual mailbox models, website evaluation, advertising optimization, Turf and tournament models and other innovation products continuously under development.

For more information click on one of the links below

Phoenix Menu Model

The Menu Evaluator provides detailed “focus group-like” consumer input in a quantitative study and the...

The Menu Evaluator provides detailed “focus group-like” consumer input in a quantitative study and the ability to pinpoint feedback as to why each element resonates (or doesn’t).  In addition to attribute ratings and individual scores for each menu item, respondents are asked to choose up to 5 items on the menu that they like and up to 5 that they dislike, and for each item chosen, respondents are asked to provide detailed feedback as to why that specific item stood out for them.  When repeated among a projectable number of respondents, the result is a heat map with specific feedback as to why each element resonates or does not.  An interactive tool is also available – just “toggle” and view responses from desired targets.  The Menu Evaluator can also include a pricing component to help clients determine the optimum price for each item

Phoenix Print Evaluator

Phoenix’s Print Evaluator provides marketers with a tool for copy testing any type of print...

Phoenix’s Print Evaluator provides marketers with a tool for copy testing any type of print creative that combines the detailed commentary of a qualitative interview with the projectability and speed of an online, quantitative survey.  Designed as a next generation “Heat Map” tool, our Print Evaluator expands upon the standard print ad appeal open-end, enabling researchers to get “focus group-like” consumer feedback on different aspects of print creative on a quantitative basis.  Using their mouse, respondents select specific likes and dislikes and for each selection, respondents are asked to provide detailed feedback as to why that area stood out for them.  The result is a blueprint for ad optimization.  The tool can be applied to advertising/communications at all stages of development – from rough concepts through to finished creative.

Phoenix Biometrics

Biometrics is an online research method using video technology to track eye movements and facial...

Biometrics is an online research method using video technology to track eye movements and facial expressions providing qualitative emotional feedback on a quantitative basis.  Panelists are prequalified to have web cams and participate in the survey as usual.  When evaluating creative elements (TV, Print, Digital Display, Email, Websites, etc.), the facial tracking software analyzes their responses by tracing 6 key emotions on a moment-by-moment basis.  Eye-tracking and emotions provide information which can be used to make better design and marketing decisions.  This technology can be used in concept tests, disaster checks, in-market campaign tests, website content placement tests, email optimization studies, etc.

Phoenix Turf Models

Clients use our TURF (Total Unduplicated Reach and Frequency) studies to develop the optimal bundle...

Clients use our TURF (Total Unduplicated Reach and Frequency) studies to develop the optimal bundle of features/ benefits for new product communications during the early stages of communications development.  Respondents rank benefits on importance and uniqueness and the analysis uncovers the combination of benefits that provides the highest probability of resonating with the target audience.  The optimal bundle set is a helpful road map to guide creative development.

Phoenix Store Design

Whether used as a complement to a Brand Décor study or as a stand-alone program,...

Whether used as a complement to a Brand Décor study or as a stand-alone program, Phoenix Marketing’s Store Design studies help clients compare/contrast a new store design with their current store design.  Using our highly targeted sampling capabilities, we can focus on individual markets to compare/contrast key brand metrics of traditional store design locations vs. new store design locations.  Assuming a client has a working prototype of the new design open in at least one market, this program provides the key metrics needed to determine the potential impact a new store design would have on key business drivers such as visitation, purchase habits, new business, etc.