For many years, Phoenix has provided the insights restaurant marketers need to make effective decisions for communications marketing, new product marketing, customer satisfaction marketing, and operations. Clients benefit from our wealth of flexible, syndicated information in the restaurant market. Specifically, Phoenix tracks advertising and brand effectiveness for many major restaurant brands, both nationally and globally. This gives clients the necessary information to make smart, effective, and financially efficient communications decisions.
The Phoenix Restaurant AdPi syndication tracks the ad and brand effectiveness of major brands on a regular basis and, our Sigma dashboard solution allows clients to conduct real-time analyses on their own behalf, and to compare results to their own data, national data, or other segments.
We are able to provide industry-specific models and unique, custom analytics because of our rich, historical databases and years of tracking and normative data. They are the foundation of our highly customized approach aimed at helping you make the right communications, brand, product, and customer experience decisions at the right time.
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Phoenix offers a subscription-based Syndicated Research Study for the QSR/Family/Casual Dining Restaurant market that combines...
Phoenix offers a subscription-based Syndicated Research Study for the QSR/Family/Casual Dining Restaurant market that combines ad tracking, brand tracking and copy testing all into one study. Our Restaurant Category Audit covers all major brands and all top-spend TV and other media ads in each segment. Clients subscribe to our audit to track brand awareness, perceptions, usage/visitation, barriers to visitation, and advertising performance. Using our in-depth historical ad performance databases, response models have been built specific to restaurant advertising that allow ads to be scored based on their potential to drive response in market. Offered monthly and quarterly, this study also provides clients with the opportunity to add custom questions and get rapid feedback on specific issues.