The Phoenix Travel & Leisure group has experience with conducting research in all areas of the of Travel and Leisure market, with both consumers and travel professionals — unlike most of our competitors. We are experts in Airport Research and understanding the air travelers’ experience, having conducted surveys that focus on various points of an air passenger’s trip for over 20 years. We offer broad capabilities that include both quantitative and qualitative research, resulting in a comprehensive picture of the entire industry. This, combined with our researchers’ experience in the industry and innovative research approaches, is why our travel clients trust us to deliver strategies that get them where they need to go.Contact us to discuss how we can create effective, custom solutions for your operation.
John is Managing Director of The Travel & Leisure Group of Phoenix Marketing International....
With over 25 years of experience in custom marketing research, John has conducted research to support many business decisions including new product development, brand and positioning strategies, customer satisfaction, and strategic planning.
Having worked with most of the leading travel companies, John leads one of the most experienced travel research firms ever assembled. This team includes senior level executives, knowledgeable both in research and travel, who provide a high-level of analytical insight and client consultation.
The Consumer Goods team John leads has extensive experience with both global and multicultural research, and uses cutting edge approaches to conduct concept testing, ad testing, attitude & usage studies, brand health tracking, and sales forecasting. John and the team have worked with numerous Fortune 100 clients in Consumer Packaged Goods, Personal Care, OTC Healthcare, Retail, and a mix of other industries.
Prior to joining Phoenix Marketing International, John was President of Plog Research, an independent research firm focused on Travel, Leisure, and Entertainment research, that was later acquired by NFO. Before Plog, John was Research and Development Director for Reed-Elsevier, a major media and publishing company. John graduated Magna cum Laude with a BS in Business from Montclair State University.
Contact John to see how he can help create a custom solution for your business.