Travel & Leisure

Predictive Analytics

Business development opportunities arise from knowing your market intimately.

Phoenix offers a suite of business intelligence programs that provide varying views of your market to help spark new ideas. Programs may look at market segments such as wealth, multicultural, youth, and global. Or they may focus on collection techniques for social media or mobile data.

Clients have access to Phoenix Sigma, our customized dashboard application for accessing online data online in a SaaS-based environment and for outputting data in a report-ready format. And clients can also take advantage of MarketThink, our comprehensive market and media mix modeling methodology. MarketThink provides mix scenarios by segment, geography, and media spend — and it incorporates demographic databases from Phoenix, internal clients, and external third parties. Clients can access all of this information on an easy to use dashboard that allows them to examine “what if” scenarios.

Other business intelligence programs are:

Phoenix Specialty panels—Phoenix has developed specialty panels in many areas of healthcare (physicians and consumers), multicultural, wealth and many other market segments. If you have a specialty market research need we may solve your challenge.

Contact us to learn more about how we can tailor a business intelligence package to help your company gain valuable insights and inspiration to drive business growth.

Phoenix MarketThink

MarketThink is a virtual marketplace for your company that simulates how targeted consumers will respond...

MarketThink is a virtual marketplace for your company that simulates how targeted consumers will respond to your marketing. Using the most accurate and up-to-date data available, MarketThink provides marketers a never-before-seen glimpse into the way marketing influences purchase behavior, so you know how to most efficiently use your marketing dollars. Unlike the outdated reports sitting on the shelf or simple metrics in a dashboard, this product delivers timely, accurate forecasts, rich with information about marketing spending levels, tactics and timing across consumer groups, products, channels and geographies.

Phoenix Social Radar

The Phoenix Social Radar helps clients understand the impact ads, campaigns, recalls, and various other...

The Phoenix Social Radar helps clients understand the impact ads, campaigns, recalls, and various other marketing initiatives have on their brand, both on a detailed and holistic level.

Examining patient / consumer online conversations to understand how a brand is being discussed is vitally important in the current environment where increasing amounts of information are sought and exchanged within the social media universe. The Phoenix Social Metrics can help answer strategic questions such as: What is being said online about your brand? How does the online buzz evolve over time? How are consumers/ patients describing your brand/products online and within their social networks? Whom do they compare your brand/ product against most often?