Travel & Leisure

Syndications

For decades, Phoenix has provided the insights travel and leisure marketers need to make effective business decisions. Clients benefit from our wealth of syndicated information in travel and leisure, and our proprietary global, custom research techniques that offer unique insights into the industry and its future.

Our historical databases and years of tracking and normative data offer unparalleled perspective to meet any of our client’s custom research needs. They are the foundation of our ability to help our clients make the right decisions at the right time.

Phoenix Airline SCORES™

Our Airline SCORES™ program provides an annual overview of airline frequent flyer programs on a...

Our Airline SCORES™ program provides an annual overview of airline frequent flyer programs on a global basis. Airline SCORES™ measures awareness and usage of programs and helps airlines optimize frequent flyer programs with new insights in the following areas:

  • How do both your airline and your frequent flyer program rank on Awareness, Usage, and Preference relative to your key competitors?
  • What are the strengths and weaknesses of your program relative to competitors?
  • Should you make changes to accommodate corporate travel policies, and how would these changes impact airline choice?
  • Which services, benefits, and features are most critical to driving loyalty in your program?
  • Should you adjust your offering to maximize loyalty from Regular versus Elite members?
  • Are hotel, rental car, and credit card affinity programs beneficial?
  • What is the impact of changes to benefits or reward schedules in your program?

Phoenix BASE™ Monitor

The Hotel BASE™ program tracks and evaluates brand awareness, penetration, and share of room nights...

The Hotel BASE™ program tracks and evaluates brand awareness, penetration, and share of room nights for all major hotel brands in the United States, Canada, and China. Hotel BASE™ provides insight for a variety of areas and can be used to:

  • Measure awareness, penetration, and use of your brand and competitors’ brands
  • Guide direction and budgeting for advertising and direct marketing campaigns
  • Track the impact of competitor advertising and marketing programs on awareness, penetration, and share of room nights
  • Restructure and redesign marketing programs to allocate resources more effectively and maximize ROI.

Phoenix Hotel SCORES™

Phoenix Marketing’s Hotel SCORES™ program provides an annual overview of hotel frequent guest programs on...

Phoenix Marketing’s Hotel SCORES™ program provides an annual overview of hotel frequent guest programs on a global basis. For over 10 years, Hotel SCORES™ has measured awareness and use of programs, and has helped hotel operators optimize their frequent guest programs.  Hotel SCORES™ provides new insights into the following areas:

How do both your hotel brand and your frequent guest program rank on Awareness, Usage, and Preference relative to your key competitors?

  • What are the strengths and weaknesses of your program relative to competitors?
  • Should you make changes to accommodate corporate travel policies, and how would these changes impact hotel choice?
  • Which services, benefits, and features are most critical to driving loyalty in your program?
  • Should you adjust your offering to maximize loyalty from Regular versus Elite members?
  • Are airline, rental car, and credit card affinity programs beneficial?
  • What is the impact of changes to benefits or reward schedules in your program?
  • What is the impact of your program on hotel selection and share of room nights?

Phoenix Q-LIFE

The Phoenix Q-Life Senior Living Study is a syndicated program designed for owners and operators...

The Phoenix Q-Life Senior Living Study is a syndicated program designed for owners and operators of senior living facilities. Information is collected on an individual facility basis and the results are shared among all study sponsors. Study sponsors choose eight other facilities that comprise their competitive set.  The Phoenix Q-Life Senior Living Study provides essential information about your community and other comparable facilities in your area.

Without this competitive intelligence, it is very difficult for management to ascertain how they are truly perceived in the market. The question “how high is up” cannot be accurately addressed.

Phoenix Airport SCORES™

Our Airport SCORES™ program provides airports with an overview of how they are performing on...

Our Airport SCORES™ program provides airports with an overview of how they are performing on “overall satisfaction” and key passenger satisfaction measures.  Participating airports can choose to see how they are performing versus a competitive set which they define (e.g., by passenger volume, state) for comparison purposes

Phoenix Online Travel Audit

The Online Travel Audit is extremely comprehensive and goes beyond select competitors or...

The Online Travel Audit is extremely comprehensive and goes beyond select competitors or channels. We review over 50 TV Ads , including travel search & reservations websites, airlines, hotel, car rentals, and destinations. If requested, we are able to look at other channels as well: Print, Digital, Radio, Out-of-Home. We expose and evaluate the full motion video TV with “embedded copy test” content to inform strategic and tactical planning.  This is a quarterly study conducted in the U.S. and other countries upon request.