Phoenix Marketing International (PMI), a premier global marketing research and consulting firm, today announced that Barbara Deradorian has joined as Executive Vice President and Client Advisor.
With over 30 years in the industry, Barbara specializes in strategy-driven research, both in the US and across the globe for some of the world’s largest brands within the OTC, HBA and Retail arenas.
“Phoenix’s rapid growth has enabled us to add truly exceptional talent over the past year. Barbara is another example of someone who is a real difference maker to clients,” says Steve Wolf, Chief Client and Marketing Officer. “Barbara’s expertise will play an integral role as we continue to evolve our offerings and provide clients with consultative insight and prescriptive guidance in an ever-changing industry.”
“The opportunity to work with such a forward-thinking, client-focused organization is what drew me to Phoenix,” adds Deradorian. “The company is comprised of some of the finest research consultants, proven by the longevity of their continuous relationships with some of the largest brands. That, coupled with a tremendous corporate culture, made the decision to join Phoenix remarkably easy.”
Prior to joining Phoenix, Barbara has held important senior roles within a handful of worldwide marketing research organizations, as well as, marketing research management positions for Prudential and L’Oreal.