Mark Willard Joins Phoenix Marketing International as Executive Vice President and Client Advisor

Phoenix Marketing International (, a premier global marketing research and consulting firm, today announced that Mark Willard has joined as Executive Vice President and Client Advisor. Mark will be an integral part of the new Client Advisors team, which is being created under the direction of Steve Wolf, Chief Client and Marketing Officer.

“Mark comes to us with a distinguished career of more than 25 years in marketing research,” said Steve. “He is joining our team at a pivotal time for Phoenix and the clients with whom we work. Overlaying Mark’s depth and breadth of experience with our two recent strategic acquisitions and unique multi-client offerings, further demonstrates our tireless commitment to further enhance the level of expertise which we provide.”  

Mark will be working collaboratively with the Phoenix business unit presidents to creatively design studies which deliver consultative and contextual insight to guide important business decisions.

“I am thrilled to be joining Phoenix at this time. I worked closely with Al DeCotiis and the founding members of the Phoenix team in the beginning of my career at Citibank and have watched them grow into a world class organization,” said Mark.

Mark has extensive experience in both qualitative and quantitative research techniques and in leading collaborative teams. Most recently, Mark was the Managing Director of Market Strategies International’s Financial Services Division. Prior to MSI, Mark was an Executive Vice President at Research International, where he led the Financial Services practice and served as general manager of their East Coast offices. Prior to his role at RI, Mark was the managing director and founding partner of The Willard and Shullman Group, a full-service research and consulting firm. He also worked with Citicorp in the development of virtually all of its customer satisfaction measurement programs worldwide early in his career.

Mark has an undergraduate degree in psychology from Hofstra University and has completed coursework toward his Ph.D. in applied psychological research, also at Hofstra.

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