Gordon to build on Phoenix’s unrivaled database of brand and advertising performance measures
BOSTON AND NEW YORK – David Gordon has been appointed SVP of Client Development at Phoenix Marketing International. Gordon will be reporting to Anne-Marie Duffy, President of the Communications and Brand Analytics Practice and will be responsible for cultivating partnerships with current and prospective clients while advancing the development of their communications and business strategies.
Gordon joins the Phoenix team from Ace Metrix, where he served as the SVP and General Manager of Financial Services and Retail and oversaw sales and client development in those verticals. Prior to that, he was the SVP of Business Development for the Financial Services Group of Lightspeed Research where he spearheaded the development of multiple syndicated research product offerings. Gordon has also held numerous positions with Forrester Research prior to his time at Lightspeed Research.
“David brings many years of experience developing deep relationships with clients across multiple industries, delivering business solutions around brand performance, customer insights, competitive intelligence, and product management,” said Ms. Duffy. “He also has a strong background in syndicated research offerings and custom consulting projects, as well as solid experience in both quantitative and qualitative research methods. These qualities are core to our entire service offering and we are excited to have him as part of the team.”
“With years of experience and an unrivaled database of brand and advertising performance measures, Phoenix is able to provide clients with reliable insights and prescriptive guidance in an ever-changing media landscape,” said Gordon. “Innovation and client focus are what drew me to Phoenix, and I’m very excited about engaging with our clients and the team to help drive growth.”
About Phoenix Marketing International
Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and President, Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.