Distinguished market research executive to focus on strategic business development and marketing efforts while creating new qualitative research products across all business units
Phoenix Marketing International, (http://phoenixmi.com/), a global industry research firm, today announced that Steve Wolf has been appointed to the role of Chief Client and Marketing Officer. He begins immediately, will report to Al DeCotiis, Ph.D., CEO, Phoenix Marketing International and work out of the New York City office.
Steve’s new roles will include the management and coordination of corporate and business unit marketing and public relations. He will also focus on the creation and coordination of a corporate business development process, sales management systems and coordinate sales activities. Mr. Wolf will expand corporate-wide qualitative product development, further enhancing the company’s ability to provide consultative insight to clients. Steve will also work alongside business unit leaders to help manage new client and sales processes.
“Steve is yet another significant investment that Phoenix has made to assure that growing complexity of client needs are not only met but exceeded,” said Dr. DeCotiis. “Our sophisticated analytic and in-the-moment mobile capabilities are now augmented by the best qualitative resources in the industry. Steve is a great fit with our culture of teamwork and laser client focus and we are fortunate to have him join the Phoenix family.”
Steve is known for his substantial sales and leadership skills throughout a distinguished career at a number of global marketing research firms. His many accomplishments include the creation and implementation of the vision and strategy for what became the world’s largest qualitative research organization across 61 countries. He also developed and launched unique research solutions globally, co-created an insight and planning division to help clients identify untapped market opportunities, participated on executive boards and much more.
“I have followed Phoenix for a long time and have tremendous respect for its leadership. The company has developed a superb reputation over nearly two decades, beloved by both clients and Phoenix team members alike,” said Steve. “Phoenix is poised for rapid growth as a result of continuous, strategic investment and the creation of remarkable, thought-leading offerings which complement truly exceptional talent.”