We are pleased to announce the appointment of Michael Arluck as a Vice President in Phoenix Marketing International’s Converged Technology & Media practice.
Arluck will be based in PMI’s New York City office, and will lead business development efforts for the Converged Technology & Media team.
“We are extremely excited to have Michael join our team,” says John Schiela, Co-President of Phoenix CT&M. “His innate ability to bring optimal solutions to meet his clients’ current and future business challenges will be a tremendous asset to both Phoenix and our clients.”
Arluck brings over a decade of experience in the technology, media, and telecommunications (“TMT”) market and has worked with the industry’s leading companies to successfully navigate their most difficult product, market, brand, and customer-related business issues.
“What drew me to Phoenix was the impressive pool of in-house talent, and the opportunity to bring leading edge research and analytic techniques to the most pressing problems of TMT clients—many of whom have not yet had the benefit of exposure to these ideas.”
Arluck comes to PMI from Hanover Research, where he built and managed Hanover’s 18-person technology research practice and Manhattan office. Prior to Hanover, he led business development efforts for the Americas consulting practice within IHS Technology, the TMT subsidiary of IHS Market. He joined IHS by way of the 2012 acquisition of IMS Research, where he was initially hired as a research analyst. He holds a B.S. in Economics from the Wharton School of the University of Pennsylvania.