December Auto Insights: Mercedes dominates both the Luxury Car and the Luxury SUV/CUV segments

Brought to you by Brian Maraone

For access to all recent Automotive Practice reports, please click here. 


OVERALL INDUSTRY HIGHLIGHTS

Mercedes dominates both the Luxury Car and the Luxury SUV/CUV segments during December.  Both ads achieve success by focusing on key messages and themes, such as safety, performance, innovation, and quality.  Vehicle demonstrations and engineering laboratory vignettes help legitimize the ad claims and make the ads very relevant and relatable to the audience.  Both ads position Mercedes as a premier, high-quality manufacturer that will stop at nothing to produce the best product possible.

TO VIEW THE FULL INSIGHTS REPORT, CLICK HERE!

Posted in: Press Releases, Automotive
Tagged as: , , , , ,