Brought to you by Brian Maraone
For access to all recent Automotive Practice reports, please click here.
OVERALL INDUSTRY HIGHLIGHTS
Luxury ads with unique/engaging storylines that also incorporate themes known to resonate with luxury consumers (performance, safety, & innovation) performed quite well in January. Both ads appeal to viewers’ emotions; Jaguar appeals to adventurous feelings we all have, while Infiniti appeals to the emotions of keeping your family safe. Vehicle demonstrations are used in both cases, which makes both ads relevant and relatable. The innovation theme manifests itself in different ways (Jaguar = Performance, Infiniti = Safety), but is vital to each ad’s overall success.