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OVERALL LUXURY INDUSTRY HIGHLIGHTS
In June, BMW earned the top spot in the Luxury SUV/CUV segment and Infiniti captured the top spot in the Luxury Car segment. Both ads utilize interesting and unique storylines to engage viewers and showcase innovative features. Viewers appreciated learning about the features offered; they felt the ads were very informative. The unique creative concepts also helped show a new side of the brand that consumers weren’t used to seeing. The features showcased in the Infiniti ad were performance related, while the features demonstrated in the BMW ad were telecommunication features.