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OVERALL LUXURY INDUSTRY HIGHLIGHTS
Mercedes again tops the Luxury Car category, while Volvo takes the top spot in the Luxury SUV/CUV category. Each ad achieves success by highlighting different themes. Not too surprising given the subject of Mercedes’ ad “Pure Poetry” (AMG GT super car), the strong performance theme and visuals resonated well with luxury car consumers. Although a different ad, this is the third month in a row that a Mercedes AMG GT ad has captured the top spot. Volvo chose to focus on other themes, which are also known to resonate well with luxury consumers – safety, fuel efficiency, and innovation