Sony, Verizon FiOS, Samsung, LG and Amazon lead the pack while HTC, DirecTV, Netflix and Comcast lag in their advertising efforts
Warrington, PA – Phoenix Marketing International, one of the top consultative research companies in the U.S., today revealed details from the company’s new Wireless & Digital Home Ecosystem Audit. The full audit analyzes the television, desktop, laptop, tablet, TV content, home phone, Internet, wireless and mobile handset markets and provides insights into how brands are being viewed when it comes to advertising, branding and messaging. More details on the Wireless & Digital Home Ecosystem Audit can be found online here.
Ads from Sony, Verizon FiOS, Samsung, LG and Amazon were the ads that consumers were most attracted to.
HTC, DirecTV, Netflix and Comcast were the laggards. The following highlights some of the findings in the study.
“Our research shows that consumers view the television, computer/tablet, triple play and wireless space as very connected and we wanted to take a closer look at the impact of the messaging within the whole ecosystem,” said John Schiela. “Overall, we found that multi-product advertising showing innovation and featuring direct product comparisons are strong front runners across the entire ecosystem.”
The research also studied purchase intent and the following represents a few of the consumer insights uncovered in the research.
The full audit also addresses brand analysis, binge viewing, net promoter score as it relates to messaging and tech segment analysis. Analysts also have the ability to drill down into any of the categories or by multi-brand and multi-product categories. Contact John Schiela to learn how to gain full access to the results.