Phoenix Marketing International’s AirportXP Reveals Best Airports in the Country for Parking Accessibility and Getting to the Terminal

This research was featured on Airport Revenue News 

Salt Lake City International gets highest rankings for both in the large-hub category

AirportXP, a mobile insights platform  from Phoenix Marketing International (http://phoenixmi.com/), that allows travelers to share their experience at the 250 busiest U.S. Airports, has revealed the highest traveler-rated airports in the country in regards to parking and getting to the terminal.

The following rankings are based off of 540,638 traveler responses, compiled from  6/29/15 to 6/12/16. Satisfaction was rated on a seven-point scale, with 1 being “very dissatisfied” and 7 being “very satisfied”. Percentages were calculated on the number of travelers that rated overall satisfaction as a 6 or 7. The size of the airport is based on passenger volume and classified by the Federal Aviation Administration:

Highest-Ranked Airports for Ease of Accessing Parking

Large-Hub:

  1. Salt Lake City International (84.5%)
  2. Tampa International (76%)
  3. Charlotte Douglas International (74.5%)
  4. Detroit Metropolitan Wayne County (71.4%)
  5. Orlando International (71.3%)

Medium-Hub:

  1. Eppley Airfield (80.6%)
  2. Buffalo Niagara International (80.4%)
  3. Theodore Francis Green State (77.8%)
  4. Palm Beach International (76.6%)
  5. Southwest Florida International (75.6%)

Small-Hub:

  1. Spokane International (91.6%)
  2. Baton Rouge Metropolitan, Ryan Field (91.4%)
  3. Bishop International (90.9%)
  4. Greenville Spartanburg International (90.4%)
  5. Sarasota/Bradenton International (88.6%)

Highest Ranked Airports for Getting to the Terminal

Large-Hub:

  1. Salt Lake City International (87.8%)
  2. Tampa International (82.1%)
  3. Charlotte Douglas International (78.9%)
  4. Denver International (77%)
  5. Orlando International (76.8%)

Medium-Hub:

  1. Buffalo Niagara International (85.8.%)
  2. Eppley Airfield (84.3%)
  3. Theodore Francis Green State (82.4%)
  4. Raleigh-Durham International (80.6%)
  5. Palm Beach International (79.8%)

Small-Hub:

  1. Spokane International (93.6%)
  2. Bellingham International (92.8%)
  3. Greenville Spartanburg International (92.5%)
  4. Northwest Arkansas Regional (92%)
  5. Baton Rouge Metropolitan, Ryan Field (91.9%)

“Getting to an airport prior to a flight can be stressful. While people may be excited about their flight, they are also nervous about whether they allowed themselves enough time to park or get dropped off. To assist, many airports make a significant investment in good wayfinding (signage) to help ease the journey. Good signage on airport roadways, as well as the roadways leading into the airport, can make a significant difference in a traveler’s overall experience,” said Scott Ludwigsen, Executive Vice President, Travel Research Group, Phoenix Marketing International.
We recently completed a parking study for an airport where we found that more than a quarter of their passengers who planned to park onsite were not able to park in the lot they expected to because either the lot was full or they saw the sign for the parking entrance too late and chose not to navigate all the way around the airport to try again. This leads to a lot of last minute decision making, sudden and perhaps dangerous lane changes, and a good number of frustrated passengers before they even enter the terminal,” stated Ludwigsen.   

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