Phoenix Marketing International’s AirportXP Reveals Highest Rated Airports in the Country

This research was featured on USA Today.

Tampa International and Salt Lake City International receive top ranks for large-hub airports

AirportXP, a mobile insights platform  from Phoenix Marketing International, which allows travelers to share their experience at the 250 busiest U.S. Airports, has today revealed the highest traveler-rated airports in the country.

According to travelers, the highest rated large airports in overall passenger satisfaction are Florida’s Tampa International and Utah’s Salt Lake International airports. For medium-sized hubs, Omaha’s Eppley Field and Warwick, RI’s Theodore Francis Green State scored the highest. Washington state’s Bellingham International and Michigan’s Gerald R. Ford International were the top-rated small airports.

The following rankings are based off of 170,000+ traveler responses, compiled from November 2015-February 2016. Satisfaction was rated on a seven-point scale, with 1 being “very dissatisfied” and 7 being “very satisfied”. Percentages were calculated on the number of travelers that rated overall satisfaction as a 6 or 7. The size of the airport is based on passenger volume and classified by the Federal Aviation Administration:

Large Airports:

1.Tampa International- 82% (Tampa, FL)

2.Salt Lake City International- 81% (Salt Lake City, UT)

3.Charlotte/Douglas International- 79% (Charlotte, NC)

4.Chicago Midway International- 78% (Chicago, IL)

5.Hartsfield-Jackson Atlanta International- 76% (Atlanta, GA)

 

Medium Airports:

1.Eppley Airfield- 90% (Omaha, NE)

2.Theodore Francis Green State- 89% (Warwick, RI)

3.Palm Beach International- 83% (West Palm Beach, FL)

4.General Mitchell International – 83% (Milwaukee, WI)

5.Raleigh-Durham International- 82% (Raleigh-Durham, NC)

 

Small Airports:

1.Bellingham International- 93% (Bellingham, WA)

2.Gerald R Ford International- 91% (Grand Rapids, MI)

3.Hilo International- 91% (Hilo, HI)

4.Wichita Dwight D Eisenhower National Airport- 89% (Wichita, KS)

5.Spokane International- 88% (Spokane, WA)

 

“Many smaller airports outperform their larger counterparts on passenger satisfaction measures related to pre-security items (e.g., parking, checking-in) due to their ease,” said Scott Ludwigsen,  Executive Vice President, Travel Research Group, Phoenix Marketing International. “While many passengers prefer the post-security amenities (e.g., food and beverage, retail, lounges) larger airports offer for the variety.”  

The AirportXP platform reaches out, via mobile devices, to travelers while they are at airports to gauge their in-the-moment experiences.  A continuous, daily flow of traveler feedback, coupled with mXP’s unique approach to generating insights, provides in-moment measurement of service quality from check-in through departure. For the airport manager, this means building relationships with business and leisure travelers, plus the ability to identify and address service problems as they surface, in real-time.

For more information on the AirportXP product contact Marisa Katz (marisa@larkinvolpatt.com).

About mXP

mXP, powered by SessionM, is a suite of mobile products that include Phoenix Marketing International’s best-in-class market research methods, vertical industry expertise, and advanced analytics. mXP products provide access to an extensive network of on-the-go consumers, sourced from 100+ million mobile device users and among a coalition of 1,500 integrated mobile apps. mXP provides marketers with insights quickly, acquiring more than 275,000 responses each day, allowing for accelerated delivery of decision-making information and answers to business critical questions.

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