Market Research Firm Rebrands Through Increased Service Expansion and Client Capabilities
(New York, NY) – Phoenix Marketing International, one of the 40 largest marketing research firms in the United States, today launches its new rebranding initiative coined “Research Reborn.” With a renewed focus on expanding an already vast reach of analytics solutions in seven different industry verticals, the initiative introduces an all new set of branding and advertising testing platforms conceived to measure campaign efficiency in real-time.
Phoenix, which has long led the communications testing field with its comprehensive AdPi, BrandPi, and copy testing products, is now poised to introduce a new set of communications methodologies designed to test for previously unavailable, but coveted industry parameters throughout the various stages of an active digital marketing and branding campaign. From concept measurement to early and late-stage copy testing and ad performance metrics, these solutions work to highlight fundamental strengths and weaknesses in campaign components by cross-referencing industry norms to newly acquired in-market response data, statistics, and category audits. This information now allows campaign managers to view detailed feedback within a 24 hour timeframe and make key changes to optimize a campaign’s overall efficacy and performance.
In addition, Phoenix is also expanding its already substantial array of syndicated products with the Wealth Heat Index, which forecasts monthly purchase behavior among affluent households, along with an increased foothold within the Healthcare, Casino, Travel and the Senior Living markets. Finally, Phoenix is expanding consultative and modeling staff to put research to work for our clients in the most efficient and effective way complimented by their newly unveiled technologies with back-end solutions meant to target the creation of compelling client reports. Phoenix’s Sigma dashboard is at the forefront of data integrations and automation for clients. All of these capabilities will be brought to bear on the newly covered Restaurant, Senior Living and Casino markets.
“This is truly an exciting time for Phoenix to further our innovation,” says Dr. Allen DeCotiis, Chairman and CEO, Phoenix Marketing International. “We are poised to continue to focus our efforts toward a redefined company infrastructure and emergence of advanced branding and advertising optimization technologies to propel Phoenix to a whole new industry plateau in the realm of marketing analytics.”
Phoenix Marketing International was founded in 1999 by chairman and CEO, Allen R. DeCotiis and Chief Research Scientist Martha Rea, and established a presence in major cities such as New York, Boston, Philadelphia, Raleigh, Durham, Detroit, and London.
About Phoenix Marketing International:
Phoenix Marketing International is a premier global marketing services firm providing its clients with tailored, unique insight into their customers and markets via a wealth of existing proprietary data. Coupled with custom research products and the latest qualitative and quantitative techniques, Phoenix has extensive research experience across the Automotive, Financial Services, Healthcare, Converged Technology and Media, Restaurant, and Travel/Leisure sectors. From the strategic definition of consumer needs to effective marketing program implementation, PMI provides profit-driven market solutions and is committed to maximizing a client’s Return on Marketing Investment (ROMI) by leveraging the ability to attract and retain new business through cost efficient data acquisition and statistical modeling techniques. Founded in 1999 by Chairman and CEO, Allen R. DeCotiis and Chief Research Officer Martha Rea, Phoenix Marketing International has established its global presence with offices in major locations such as New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London.