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Recent Posts

New Study Shows Investors Question Performance Data From Advisors and 401(k) Plan Providers

DOL Fiduciary Rule Implications: Groundbreaking Report on the State of Investor Transparency Identifies Gaps in Investment Reporting One in Three Investors Not Confident Reporting of Performance is Unbiased Offers FinancialFirms Roadmap for Investment Reporting; Outlines…

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Posted in: Press Releases, Financial Services, Customer Experience
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Proprietary Consumer Research Predicts The Impact of Automotive Advertisements On Brand Consideration and Sales

Phoenix Marketing International (PMI) continuously captures and scores the effectiveness of competitive automotive advertising across multiple media channels for all major U.S. brands through a monthly online survey with approximately 4,000 automotive consumers (2,000 Luxury…

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Posted in: Automotive, Communications & Brand
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Measuring the Cultural Importance of Alumni

Institutes of higher learning are charged with preparing students to lead successful, productive and rewarding lives. As such, the value of a university’s brand is directly connected to the impact that its alumni have achieved worldwide….

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Posted in: Education, General
Tagged as: None

Wealth and Affluent Monitor Insights: Economic outlook declines sharply in May, especially among Mass Affluent

Our June Wealth and Affluent Monitor shows the gloomy outlook on the U.S. economy appeared to have more impact on HNW investors than their Mass Affluent counterparts. The W&AM Investment Optimism trend line continued declined by…

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Posted in: Financial Services, General
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