Product Innovation

Phoenix combines the art and science of quality research to deliver market-changing product and delivery innovations based on meaningful insights. We offer proprietary and patent pending techniques for complex product development models, copy testing, innovation concept laboratories, website value driver models, naming models, pricing conjoint models, virtual mailbox direct mail…


Communications & Brand

Our industry-specific, ad, communications and brand analytics programs were designed by researchers with expertise in marketing, advertising, brand analytics, predictive models, research, and advanced marketing mix modeling in each of the industries we support. These programs are supported by some of our key tools. Phoenix’s proprietary AdPi and BrandPI measure…

Syndications

Our syndicated studies deliver extensive databases with metrics that address critical, industry-specific business issues in an actionable way. Metrics measured include topics such advertising/brand/communications testing, attitudes and usage, current business use, service and product delivery strategies, norms on customer satisfaction, and intended future product use. These monitors and audits provide…

Customer Experience & Sterling VOC

Understanding your customers can produce game-changing results. That’s why Phoenix provides a suite of measurement techniques focused on gaining strategic insights about your customers. These insights allow us to identify actionable tactics and create strategies for positive financial return for you, and for your customers. Techniques range from controllable, driver-based,…


mXP

mXP is a suite of mobile products that include Phoenix Marketing International’s best-in-class market research methods, vertical industry expertise, and advanced analytics. mXP products provide access to an extensive network of on-the-go consumers,  providing marketers with insights quickly and allowing for accelerated delivery of decision-making information and answers to business…